Considerações sobre televisão e cultura

Abstract

In a social and cultural universe in which television assumes an important role in the area of media’s reception, being a technical and communicational device of recognized impact on a global scale, it seems important to analyse and produce critical considerations about television, especially because it continues to raise, years after its appearance, opposite positions in terms of research. On the other hand, in a more complex level, television is involved in a social and cultural process more profound than the simple act of watching TV. So, the purpose of this paper is to think about these issues, trying to show up that there is a relationship of reciprocity between television, the construction of cultural identities and the way society works.