Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/12028
Título: iQuit : HP in the Post-PC Era
Autor: Relvas, Inês Filipa Fonseca
Orientador: Barreto, Ilídio
Data de Defesa: 4-Jun-2012
Resumo: Throughout the years, scholars and researchers have focused on the fundamental question of how firms manage to develop and sustain competitive advantages in rapidly changing environments. Going further than established theories, the Dynamic Capabilities view emerged as an attempt to better explain how firms can cope with exogenous shocks, through four distinct dimensions. In this dissertation, I have developed a teaching case, which aims to illustrate the Dynamic Capabilities theory and its real-life implications. The selected company is Hewlett-Packard, which was confronted with a technological shock that transformed the PC industry. The company did not successfully adapt and this has led to tumbling results and falling hopes for the future of the still world leading PC maker. Throughout this case, it will be evident the company’s lack of Dynamic Capabilities and how that has affected its final fate.
URI: http://hdl.handle.net/10400.14/12028
Aparece nas colecções:R - Dissertações de Mestrado / Master Dissertations
FCEE - Dissertações de Mestrado / Master Dissertations

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MSc Dissertation_iQuit-HP in the Post-PC Era_Inês Relvas.pdf1,1 MBAdobe PDFVer/Abrir

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