| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.02 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Nesta investigação sobre a otimização dos processos digitais na NAE Vegan Shoes, face às mudanças dinâmicas no panorama digital, os principais objetivos são melhorar a eficiência operacional, a experiência do cliente e promover a integração funcional. Adotando uma metodologia abrangente, que inclui uma revisão da literatura, um estudo de caso detalhado e um estudo de mercado que envolve grupos de discussão, entrevistas internas e um inquérito aos consumidores, a investigação visa identificar e resolver os pontos fracos da infraestrutura digital da NAE. No meio de um cenário digital em rápida evolução, a NAE Vegan Shoes, enquanto líder nacional no sector do calçado sustentável, tem uma oportunidade estratégica de beneficiar da otimização dos seus processos digitais. O estudo explora temas-chave como o comércio eletrónico, a transformação digital, as estratégias omnicanal, as plataformas tecnológicas, o CRM, o ERP e a integração funcional. A análise da literatura contribui para a compreensão das melhores práticas, enquanto o estudo de caso analisa a NAE em pormenor. Esta pesquisa abrangeu uma extensa análise de mercado, incorporando grupos de discussão, entrevistas internas e inquéritos aos consumidores. Os resultados destacaram pontos fortes, como a robustez do site e eficiência logística, e pontos fracos, incluindo desafios de navegação e estabilidade digital. As recomendações abordam melhorias na usabilidade do site, estabilidade digital, formação contínua e processos formais de feedback e comunicação interna. A dissertação conclui com sugestões para futuras análises comparativas do setor e uma investigação aprofundada da experiência do cliente. Este estudo visa contribuir para a compreensão do papel crucial da transformação digital em empresas sustentáveis, oferecendo insights valiosos para aprimorar os processos digitais na NAE Vegan Shoes.
In this investigation into the optimisation of digital processes at NAE Vegan Shoes in the face of the dynamic changes in the digital landscape, the main objectives are to improve operational efficiency, the customer experience and promote functional integration. Adopting a comprehensive methodology, which includes a literature review, a detailed case study and a market study involving focus groups, internal interviews and a consumer survey, the research aims to identify and resolve the weak points in NAE's digital infrastructure. In the midst of a rapidly evolving digital landscape, NAE Vegan Shoes, as a leader in the sustainable footwear sector, has a strategic opportunity to benefit from optimising its digital processes. The study explores key themes such as e-commerce, digital transformation, omni-channel strategies, technological platforms, CRM, ERP and functional integration. The literature review contributes to the understanding of best practices, while the case study analyses NAE in detail. This research encompassed extensive market analysis, incorporating focus groups, internal interviews and consumer surveys. The results highlighted strengths, such as the site's robustness and logistical efficiency, and weaknesses, including navigational challenges and digital stability. Recommendations address improvements in website usability, digital stability, ongoing training and formal internal feedback and communication processes. The dissertation concludes with suggestions for future comparative analyses of the sector and an in-depth investigation of the customer experience. This study aims to contribute to the understanding of the crucial role of digital transformation in sustainable companies, offering valuable insights for improving digital processes at NAE Vegan Shoes.
In this investigation into the optimisation of digital processes at NAE Vegan Shoes in the face of the dynamic changes in the digital landscape, the main objectives are to improve operational efficiency, the customer experience and promote functional integration. Adopting a comprehensive methodology, which includes a literature review, a detailed case study and a market study involving focus groups, internal interviews and a consumer survey, the research aims to identify and resolve the weak points in NAE's digital infrastructure. In the midst of a rapidly evolving digital landscape, NAE Vegan Shoes, as a leader in the sustainable footwear sector, has a strategic opportunity to benefit from optimising its digital processes. The study explores key themes such as e-commerce, digital transformation, omni-channel strategies, technological platforms, CRM, ERP and functional integration. The literature review contributes to the understanding of best practices, while the case study analyses NAE in detail. This research encompassed extensive market analysis, incorporating focus groups, internal interviews and consumer surveys. The results highlighted strengths, such as the site's robustness and logistical efficiency, and weaknesses, including navigational challenges and digital stability. Recommendations address improvements in website usability, digital stability, ongoing training and formal internal feedback and communication processes. The dissertation concludes with suggestions for future comparative analyses of the sector and an in-depth investigation of the customer experience. This study aims to contribute to the understanding of the crucial role of digital transformation in sustainable companies, offering valuable insights for improving digital processes at NAE Vegan Shoes.