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Abstract(s)
A importância adquirida por movimentos sociais e pela sua expressão multitudinária e midiática na vida política e social de países como o Egito, a Tunísia, o Brasil, a Turquia ou a Ucrânia é aceita com unanimidade pelos analistas na imprensa e nos estudos acadêmicos. Este artigo pretende refletir sobre aspectos que, todavia, não parecem estar devidamente identificados e estabelecidos: o momento de multidão como, ainda e sempre, o ponto de viragem no impacto de um movimento social; a relevância da multidão para além do eventual fracasso dos objetivos que a motivaram; a explicação da manutenção da importância das midias “tradicionais” na era da Internet e das redes sociais eletrônicas; a filiação histórica das principais características do fenômeno multitudinário e o acento correto no que é realmente novo, caso do marcado empoderamento do indivíduo em algumas multidões contemporâneas, como as do Brasil em 2013, e a fluidez do ativismo nas democracias desenvolvidas.
The importance acquired by social movements and their multitudinous and media expressions in political and social life of countries like Egypt, Tunisia, Brazil, Turkey or Ukraine is accepted unanimously by the analysts in the press and academic studies. This article aims to reflect on aspects which, however, do not seem to be properly identified and established: the crowd event as, still and always, the turning point in the impact of a social movement; the relevance of the crowd beyond the possible failure of the objectives that motivated it; the explanation of the maintenance of the importance of ‘traditional’ media in the era of the Internet and electronic social networks; the historical affiliation of the main features of the multitudinous phenomenon and the correct accent in what is really new, as is the case of the marked individual empowerment in some contemporary crowds, such as Brazil in 2013, and the fluidity of activism in developed democracies.
The importance acquired by social movements and their multitudinous and media expressions in political and social life of countries like Egypt, Tunisia, Brazil, Turkey or Ukraine is accepted unanimously by the analysts in the press and academic studies. This article aims to reflect on aspects which, however, do not seem to be properly identified and established: the crowd event as, still and always, the turning point in the impact of a social movement; the relevance of the crowd beyond the possible failure of the objectives that motivated it; the explanation of the maintenance of the importance of ‘traditional’ media in the era of the Internet and electronic social networks; the historical affiliation of the main features of the multitudinous phenomenon and the correct accent in what is really new, as is the case of the marked individual empowerment in some contemporary crowds, such as Brazil in 2013, and the fluidity of activism in developed democracies.
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Keywords
Movimentos sociais Multidão Sociologia das mídias Redes sociais electrônicas Crowd Digital social networks Media sociology Social movements