Publication
Challenges on the path to regular online shopping: e-grocery sector - UK
| dc.contributor.author | Ferreira, Pedro | |
| dc.date.accessioned | 2010-11-17T18:49:47Z | |
| dc.date.available | 2010-11-17T18:49:47Z | |
| dc.date.issued | 2003 | |
| dc.description.abstract | This paper attempts to uncover significant economic and non-economic demand-side variables, which are driving and hindering B2C (Business to Consumer) e-commerce learning. It investigates the perceptions of individual customers on the path towards a specific regular type of online-buying: E-Grocery shopping (EGS). The analysis and result display is based on an e-customer learning framework, consisting of clear crucial steps arranged in a tree decision format which illustrate decisions faced by customers as they evolve from non-Internet user to regular Egrocery shopper. This framework was applied via mail survey to a sample of 2036 households in England. Results (through regression and mean testing) are pointing at two critical barriers on the path to E-grocery: · One network specific: National Digital Divide creating an important cost for potential users. · One sector specific: E-grocery is a sector plagued by non-friendly sites together with deficient logistics. With this cost structure, the niche market for e-grocers seems to be a reality, confirming Pfeffers [3] view. Income proves to be a key variable behind e-shopping learning, generating a very high and cumulative premium tag on e-grocery. Also interesting, is the fact that grocery shopping still preserves its feminine connotation online. | por |
| dc.identifier.citation | International Conference WWW/Internet, Algarve, Portugal 5-8 November, 2003 - Proceedings of the IADIS International Conference on WWW/Internet, 2003 ISBN (Book): 972-98947-1-X | por |
| dc.identifier.uri | http://hdl.handle.net/10400.14/3482 | |
| dc.language.iso | eng | por |
| dc.subject | E-Grocery | por |
| dc.subject | E-commerce | por |
| dc.subject | Income | por |
| dc.subject | Learning | por |
| dc.subject | Niche market | por |
| dc.title | Challenges on the path to regular online shopping: e-grocery sector - UK | por |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | por |
| rcaap.type | conferenceObject | por |