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The world of firm valuation is vast and complex, even more nowadays where new businesses strivefor success and old businesses shift and adapt to the constant dynamic market. This dissertation aims to bring a new contribution for this field, by using both significant literature in this field and the financials of the company with a perspective on the operational cycle of the company. Mediaset Españais an industry leader in the Spanish broadcasting sector, and this dissertation gives a recommendation of “Hold” regarding a target priceper shareof9euros. For purposes of comparison, the analysis made by Espírito Santo Investment Bankis used, both for comparison of assumptions, methodology and results.