Publicação
Governing intangible assets across institutional spaces the standardization-adaptation frontier and channel choice in international retail
| datacite.subject.sdg | 08:Trabalho Digno e Crescimento Económico | |
| datacite.subject.sdg | 09:Indústria, Inovação e Infraestruturas | |
| dc.contributor.author | Madsen, Ana Oliveira | |
| dc.contributor.author | Silva, Francisca Correia da | |
| dc.date.accessioned | 2026-06-26T14:54:35Z | |
| dc.date.available | 2026-06-26T14:54:35Z | |
| dc.date.issued | 2026-05-15 | |
| dc.description.abstract | This paper models the global standardization-adaptation trade-off as a firm-level optimization problem within the frameworks of Industrial Organization and Transaction Cost Economics. Using an empirical qualitative case study methodology focused on international fashion retailer Parfois, we analyze how a multinational enterprise minimizes unit production costs via economies of scale while mitigating local market frictions and information asymmetries. We investigate how specific intangible assets -corporate name, product portfolio, positioning, and brand origin - are managed across diverse regulatory and culturais regimes. Findings reveal that this corporate strategy is non-binary. Centralized governance maximizes minimum efficient scale through global standardization, while selective market differentiation via local adaptation serves as a tactical market-capture mechanism. This strategic posture is determined dynamically by cost structures, technological maturity, and market complexity. Ultimately, we propose a framework of modern operational balance, demonstrating how Industry 4.0 technologies bridge high-efficiency scale and customized cross-border performance under conditions of varying operational and demand-side heterogeneity. | eng |
| dc.identifier.doi | 10.2139/ssrn.6767716 | |
| dc.identifier.other | d33918ea-e8d8-4123-9fc5-f233c9f52bd3 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/58321 | |
| dc.language.iso | eng | |
| dc.publisher | SSRN | |
| dc.rights.uri | N/A | |
| dc.subject | Economies of scale | eng |
| dc.subject | Industrial organization | eng |
| dc.subject | Transaction cost economics | eng |
| dc.subject | Retail multinational enterprises | eng |
| dc.subject | Strategic trade-offs | eng |
| dc.subject | Standardization-adaptation dilemma | eng |
| dc.subject | Industry 4.0 | eng |
| dc.subject | Fashion retailing | eng |
| dc.subject | Qualitative case study | eng |
| dc.title | Governing intangible assets across institutional spaces the standardization-adaptation frontier and channel choice in international retail | |
| dc.type | preprint | |
| dspace.entity.type | Publication | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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