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A internet trouxe novos padrões de comunicação, interação social e comportamento (Castells, 2003). É cada vez mais comum pessoas criarem e partilharem conteúdo por meio de redes sociais virtuais. Algumas pessoas chegam a construir uma grande audiência partilhando informação e conhecimento sobre determinados temas, tornando-se “autoridades” ou referências para o seu público (Belanche, Casaló, Flavián & IbánezSánchez, 2021), sendo chamados de influenciadores digitais (Borges-Tiago, Santiago e Tiago, 2023). Em Portugal, existe um número significativo de residentes estrangeiros, principalmente brasileiros, que mostram a cultura do país, curiosidades, diferenças em relação ao país de origem, bem como relatam o dia a dia de trabalho, estudo, lazer e vida em família. De facto, a comunidade brasileira é a maior comunidade estrangeira no país, representando 30% do total de estrangeiros, com um número de 239.744 imigrantes legais, estando muito à frente da segunda, Reino Unido, com 45.218 imigrantes, além de ser a que mais cresce. Estes números são do final do ano de 2022, segundo a Lusa (2023). A relevância deste estudo reside no facto de que esses brasileiros, por meio das mensagens dos seus vídeos, podem estar a promover Portugal como destino turístico ou de residência para uma comunidade de brasileiros que se interessa por este tipo de conteúdo. O turismo em Portugal é bastante expressivo, sendo um dos principais motores de geração de empregos e riqueza no país (Turismo de Portugal, 2021). A imigração pode tanto ser uma mais-valia em concelhos periféricos quanto para empregos carentes de mão-de-obra, por não serem desejados pelos portugueses, quanto um problema social quando feita de maneira ilegal e ainda com possibilidade de falta de condições financeiras para se viver dignamente no país. Portanto, o objetivo deste estudo é compreender o impacto das mensagens destes brasileiros, que produzem conteúdo sobre Portugal, na vida de outros brasileiros e da sociedade portuguesa. Como os brasileiros residentes em Portugal promovem o país por meio dos média sociais? Como brasileiros residentes no Brasil são influenciados por brasileiros residentes em Portugal? Como é a relação entre brasileiros e portugueses em Portugal? Quais são os desafios sociais para o país causados por este fenómeno? Para alcançar o objetivo proposto, será adotada uma abordagem metodológica qualitativa com um paradigma interpretativista. Serão analisadas, através da análise de discurso, as mensagens de vídeos do YouTube e do Instagram destes influenciadores brasileiros. Serão escolhidos cinco influenciadores que vivem há mais de um ano no país e que têm acima de cinco mil seguidores em cada plataforma digital. Serão também entrevistados brasileiros que moram em Portugal e que mudaram de país influenciados por estas pessoas. Os participantes serão selecionados pelo método bola de neve. O número de entrevistados e de vídeos a serem analisados dependerá da saturação dos dados. Além disso, será realizada uma análise documental sobre o contexto em que esses brasileiros vivem, a sua relação com a sociedade portuguesa e os desafios sociais causados por este fenómeno.
The internet has brought new communication standards, social interaction, and behavior (Castells, 2003). It is increasingly common for people to create and share content through virtual social networks. Some individuals even build a large audience by sharing information and knowledge on specific topics, becoming "authorities" or references for their audience (Belanche, Casaló, Flavián & Ibánez-Sánchez, 2021), known as digital influencers (Borges-Tiago, Santiago, & Tiago, 2023). In Portugal, a significant number of foreign residents, mainly Brazilians, showcase the country's culture, curiosities, and differences compared to their country of origin, and report on their daily work, study, leisure, and family life. Indeed, the Brazilian community is the largest foreign community in the country, representing 30% of the total foreigners, with a number of 239,744 legal immigrants, far ahead of the second, the United Kingdom, with 45,218 immigrants, and also being the fastest-growing. These numbers are from the end of 2022, according to Lusa (2023). The relevance of this study lies in the fact that these Brazilians, through the messages of their videos, may be promoting Portugal as a tourist destination or residence for a community of Brazilians interested in this type of content. Tourism in Portugal is quite significant, being one of the main drivers of job creation and wealth in the country (Turismo de Portugal, 2021). Immigration can be both an asset in peripheral municipalities and for jobs lacking labor, as they are not desired by the Portuguese, as well as a social problem when done illegally and with the possibility of a lack of financial conditions to live decently in the country. Therefore, the objective of this study is to understand the impact of the messages of these Brazilians, who produce content about Portugal, on the lives of other Brazilians and Portuguese society. How do Brazilians residing in Portugal promote the country through social media? How are Brazilians residing in Brazil influenced by Brazilians residing in Portugal? What is the relationship between Brazilians and Portuguese in Portugal? What are the social challenges for the country caused by this phenomenon? To achieve the proposed objective, a qualitative methodological approach with an interpretative paradigm will be adopted. The messages of YouTube and Instagram videos of these Brazilian influencers will be analyzed through discourse analysis. Five influencers who have lived in the country for more than a year and have over five thousand followers on each digital platform will be selected. Brazilians living in Portugal who have changed countries influenced by these individuals will also be interviewed. Participants will be selected using the snowball method. The number of interviewees and videos to be analyzed will depend on data saturation. Additionally, a documentary analysis will be conducted on the context in which these Brazilians live, their relationship with Portuguese society, and the social challenges caused by this phenomenon.
The internet has brought new communication standards, social interaction, and behavior (Castells, 2003). It is increasingly common for people to create and share content through virtual social networks. Some individuals even build a large audience by sharing information and knowledge on specific topics, becoming "authorities" or references for their audience (Belanche, Casaló, Flavián & Ibánez-Sánchez, 2021), known as digital influencers (Borges-Tiago, Santiago, & Tiago, 2023). In Portugal, a significant number of foreign residents, mainly Brazilians, showcase the country's culture, curiosities, and differences compared to their country of origin, and report on their daily work, study, leisure, and family life. Indeed, the Brazilian community is the largest foreign community in the country, representing 30% of the total foreigners, with a number of 239,744 legal immigrants, far ahead of the second, the United Kingdom, with 45,218 immigrants, and also being the fastest-growing. These numbers are from the end of 2022, according to Lusa (2023). The relevance of this study lies in the fact that these Brazilians, through the messages of their videos, may be promoting Portugal as a tourist destination or residence for a community of Brazilians interested in this type of content. Tourism in Portugal is quite significant, being one of the main drivers of job creation and wealth in the country (Turismo de Portugal, 2021). Immigration can be both an asset in peripheral municipalities and for jobs lacking labor, as they are not desired by the Portuguese, as well as a social problem when done illegally and with the possibility of a lack of financial conditions to live decently in the country. Therefore, the objective of this study is to understand the impact of the messages of these Brazilians, who produce content about Portugal, on the lives of other Brazilians and Portuguese society. How do Brazilians residing in Portugal promote the country through social media? How are Brazilians residing in Brazil influenced by Brazilians residing in Portugal? What is the relationship between Brazilians and Portuguese in Portugal? What are the social challenges for the country caused by this phenomenon? To achieve the proposed objective, a qualitative methodological approach with an interpretative paradigm will be adopted. The messages of YouTube and Instagram videos of these Brazilian influencers will be analyzed through discourse analysis. Five influencers who have lived in the country for more than a year and have over five thousand followers on each digital platform will be selected. Brazilians living in Portugal who have changed countries influenced by these individuals will also be interviewed. Participants will be selected using the snowball method. The number of interviewees and videos to be analyzed will depend on data saturation. Additionally, a documentary analysis will be conducted on the context in which these Brazilians live, their relationship with Portuguese society, and the social challenges caused by this phenomenon.