CECC - Documentos de Conferências / Conference Objects
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- Cold war nostalgia and political utopia in Nanni Moretti’s Il Sol dell’avvenire (2023)Publication . Mason, MatthewThis paper seeks to offer a critical reading of Nanni Moretti’s recent film Il Sol dell’avvenire (2023) – A Brighter Tomorrow (in English) – and, more specifically, the ways in which the film engages with the important tradition of Italian Communism and the world-historical events of the Soviet crushing of the Hungarian uprising in November 1956. By making direct reference to the events in Budapest in 1956, and by playfully providing an alternative historical direction for the Italian Communist Party (PCI) itself, it will be suggested that the film, quite paradoxically, both seeks to provoke a serious engagement with this important historical moment and, at the same time, reduces the representation of it, by nature of its general comedic tone, to one of parody or ‘pastiche’ (Jameson 1991). The paper intends to analyse the way in which the film uses décor, costumes and props as well as historical footage to stage its playful representation of the past and will consider the ways in which such representation conforms to, as well as contradicts, Fredric Jameson’s description of the ‘nostalgia film’ (1991, 2007). It will be suggested that the film to some extent problematises this notion through its perceived interest in political utopia and its alternative, optimistic vision of the future, something that Jameson suggested had been lost in the postmodern. At the same time, however, with its overarching playful tone, the film can be seen to effectively neutralise such perceived utopianism by falling back into its own ‘postmodern’ irony.
- "Never grow-up": a life course approach to aging Taylor Swift fansPublication . Ganito, Carla; Tavares, PatríciaSwifties are one of the most devoted fan bases in the world, and according to Statista (2023) 45 per cent of Swift's US fans are millennials, 21 per cent are Gen X and 25 per cent are Boomers. Through a life course approach, the paper explores how senior swifties self-represent and are represented. We explore senior swifties self-narravitization and their narratives of later life fandom. This research resorts, as a primary data collection method, to a thematic categorical analysis of video content collected from audiences present at Taylor Swift’s “Eras Tour”, at various locations, and to content analysis of media representations, and online communities of senior swifties. We will highlight how aging in and with fandom challenges stereotypes, allow for new forms of affect and agency, and the emergence of new role models for later life. This diverse fan base also allows for intergenerational dialogue.
- The eras of our lives: hauntology, fabricated nostalgia, and the paradox of memory in the digital agePublication . Ganito, Carla; Ferreira, Cátia; Tavares, Patrícia; Simão, JoãoThis paper explores the intersection of collective memory and contemporary musical consumption, examining how music acts as a vessel for both personal identity and social cohesion. Music-evoked autobiographical memories are characterized by a "reminiscence bump," where songs from adolescence evoke heightened emotional responses and vivid recollections. Using the cultural phenomenon of Taylor Swift’s "Eras Tour" as a case study, this research investigates how live performance functions as a "trip down memory lane," allowing audiences to relive distinct developmental chapters of their lives,. However, this paper argues that contemporary musical memory is complicated by "retro culture" and the digital age, creating a specific "generation unit" of fans who experience "vicarious cultural memories" of pre-biographical eras they never lived through. Drawing on the concept of "hauntology"—a paradoxical longing for a lost future—this study analyzes how digital technologies blur temporal boundaries. While digital platforms provide unprecedented access to archival music and fan videos, they simultaneously encourage "fabricated nostalgia" and "timbral nostalgia”. Furthermore, the paper addresses the cognitive paradox of "post-concert amnesia," where the high arousal of the "experiencing self" overrides the "remembering self," resulting in a fragmentation of the very memories fans seek to encode. For example, Taylor Swift actively fosters "fabricated nostalgia" by releasing albums with exclusive materia l content and aesthetics. This strategy allows fans to engage in "timbral nostalgia," using material media to anchor their emotional connections to the music in an increasingly digital world. This aligns with the broader behavior of fans using material objects to anchor memories, similar to how concertgoers might rely on physical tokens or "reminiscence bumps" to solidify memories that might otherwise be lost to "post-concert amnesia”. Drawing on a qualitative analysis of 171 fan-generated videos collected internationally between 2024 and 2025, this study investigates how fans mobilize "affective resonance" to translate personal nostalgia into collective identity. Ultimately, this research posits that music listening today is a negotiation between the technological determination of memory and the desire for an authentic "structure of feeling" in an era defined by retromania.
- Estratégias de comunicação para a diversidade e inclusão no setor bancário – estudo de caso banco SantanderPublication . Simão, João Duarte Borges Martins de Vasconcelos; Curvelo, Rita; Tavares, PatríciaO tema da diversidade e inclusão tem assumido uma crescente importância para a investigação em estratégia e comunicação. Partindo de uma abordagem da organização suportada pela teoria de stakeholders (Freeman, 2010; Freeman et al.; 2010, Freeman, 2014), conceitos mais recentes como a gestão responsável e a liderança responsável (Carroll et al, 2020; Freeman & Lassch, 2020) incorporam de forma mais explícita a pertinência de a organização considerar as necessidades de todos os seus stakeholders, e de refletir essa opção na sua estratégia de comunicação, interna e externa. Mais do que iniciativas avulsas, a integração de políticas de diversidade e inclusão espelha um compromisso da organização, desde a atração de talentos, até aos relacionamentos que desenvolve com todos os stakeholders. Dar visibilidade a esse compromisso passa a ser um ativo estratégico presente em iniciativas de comunicação interna e externa. Compreender a importância da comunicação eficaz enquanto estratégia para promover a inclusão é fundamental para a evolução destas instituições, sendo temáticas que começam a ser aplicadas no setor bancário (Bates & Patel, 2023; Lin, 2020). A adoção de uma comunicação que promova a igualdade de oportunidades e a diversidade, irá beneficiar os colaboradores em termos de integração, bem-estar ou sentimento de pertença e, por conseguinte, as próprias organizações, quer em termos de produtividade e alcance de resultados, quer em termos de melhoria da sua reputação. Deste modo, é objetivo do presente estudo dar a conhecer a estratégia de comunicação adotada pelo Banco Santander, em Portugal, em prol da diversidade e inclusão social, em particular a respetiva elaboração e operacionalização em termos de storytelling e ações de comunicação internas e externas. Tratando-se de uma abordagem exploratória, o principal objetivo desta investigação centra-se na análise e compreensão da estratégia de comunicação e inclusão da instituição bancária referida. Este estudo de caso foi construído tendo por base entrevistas semiestruturadas a profissionais do Banco Santander responsáveis pela sua estratégia de comunicação para a diversidade e inclusão, bem como a chefias intermédias desta instituição bancária. Foram igualmente analisados documentos internos e materiais de comunicação da referida organização por forma a melhor estudar a sua estratégia de inclusão, de modo a obter um melhor entendimento sobre o caminho percorrido pelo Banco Santander em matéria de boas práticas para a integração e respeito pelas diferenças individuais e como essas boas práticas se refletem noutros indicadores de gestão, como a satisfação organizacional, a reputação e a intenção de permanecer na organização. Este estudo de caso visa igualmente proporcionar um maior conhecimento sobre como este tipo de estratégias pode ajudar as organizações a melhorar a sua confiança junto de diferentes stakeholders, acrescentando valor social, profissional e bem-estar organizacional.
- The quiet strength of virtues: bridging perception of meaningful work and organizational citizenship behaviorPublication . Soares, Maria Eduarda; Ferreira, Manuel; Tavares, Patrícia
- Deaf identities and the emergence of deaf gainPublication . Gil, Cristina Isabel CacionesDeaf culture bonds Deaf communities as supranational entities that share an imaginary which allows a connection at a global level. The fluidity in the understanding between two Deaf people from opposite sides of the world through signed languages is a surprising phenomenon. Throughout his life, a Deaf individual who uses sign language is permeated with translations and mediations as well as a feeling of being like a stranger in their own country, not sharing the common sensorial acuity that is required for canonical communication among the hearing. Hence, the Deaf are (usually) bilingual, bimodal and surrounded by intermodal translations and interpretations. In this way, it is important to discuss how identification and ascription processes occur in the Deaf, and how Deaf Identities can surface differently, as the prevalent presence of stigma can ultimately contaminate these processes. The Deaf population encompasses people with different hearing loss (or can we say ‘Deaf Gain’?), different language and communicational choices and consequently different Deaf identities. Considering the Deaf Communities’ heterogeneity, a jigsaw puzzle can be formed by its multiple identities and signed languages. This perspective is one of the premises of ‘Deaf Gain’, a concept that has been groundbreaking during the last years in Deaf Studies.
- Sleeplessness and (digital) leisure in late capitalism – Netflix and the spectre of perpetual entertainmentPublication . Mason, Matthew RaymondWith the advent of the mass diffusion of advanced technologies, the global spread of the Internet and other digital forms of communication, the means of ‘entertainment’ have expanded exponentially and have become digitised. Today, the Internet itself has become a primary source of entertainment, offering would-be consumers the prospect of greater accessibility and choice but also new forms of control and the disciplinary techniques of surveillance. Given that entertainment has always been synonymous with ‘leisure’ it can come as no surprise that our (mis)use of leisure time today is dominated by entertainment in digital form. This article suggests that Netflix – the multi-million-dollar American entertainment company which provides online streaming and Video on Demand (VOD) content at a monthly price – encapsulates the 21st Century synonymy between leisure and digital entertainment whilst marking a new stage in the tactics of a postmodern ‘culture industry’ (Adorno and Horkheimer, 1997) in which everyday life is haunted by the ‘spectre of perpetual entertainment’. The prospect of a perpetual entertainment offered by the likes of Netflix, Amazon and HBO, then, invariably pushes us to (re)consider the consumption of ‘time’ (outside of work) in late capitalist societies. Indeed, several theorists have stressed the central role played by ‘time’ in the development of capitalism as well as its ordering influence upon everyday life (Mumford, 2010; Debord, 2012) whilst any serious consideration of work/leisure ‘time’ in the 21st Century leads us towards the inevitable question of sleep(lessness). This study will, thus, also explore the inherent tension between the human biological capacity to stay awake and the ever-increasing desire to consume as much entertainment (online) as possible in one day. As Jonathan Crary (2013) has suggested, the urge to resist sleep increasingly characterises the average day of the inhabitants of highly developed (post)modern societies and our insatiable desire for such VOD platforms as Netflix surely only adds to this phenomenon.
- Keatsian romanticism in the aesthetics of excessPublication . Fan, Alyse Kaweng
- Uses and gratifications of chatbot generators amongst young people in PortugalPublication . Tavares, Sandra Borges; Campos, Ioli
- Veiled in pixels: identity and intercultural negotiation among faceless Emirati women in digital spacesPublication . Arnuco, MonericaIn today’s digital world where presence is often equated with personal visibility, the choice of Emirati women to remain faceless on social media presents a powerful counter narrative—one that reveals the complexities of identity, modesty and belonging in a hyperconnected multicultural society. This study takes a closer look at how these women manage their online identities by intentionally choosing not to show their faces on Instagram. Using digital ethnography and thematic analysis, this article explores how they navigate the balance between global expectations of self-expression and the traditional values of modesty and honor. Over a three-month period, the study observes their activity on Instagram, analyzing shared images to see how facelessness becomes a form of agency. The findings highlight the tension between Western-centric paradigms of identity and selfhood, proposing digital veiling as a transferable framework for understanding how modesty, discretion and agency are negotiated across digital cultures. This article contributes to the broader conversation on digital identity, gendered representation and intercultural negotiation by foregrounding the silent yet strategic practices of women who remain unseen but not unheard.