Publicação
Servitization and differentiation advantage: an empirical investigation
| datacite.subject.sdg | 09:Indústria, Inovação e Infraestruturas | |
| dc.contributor.author | Sousa, Rui | |
| dc.contributor.author | Silveira, Giovani da | |
| dc.date.accessioned | 2025-08-05T16:40:50Z | |
| dc.date.available | 2025-08-05T16:40:50Z | |
| dc.date.issued | 2019-01-01 | |
| dc.description.abstract | This study theoretically articulates and empirically tests a model of the role played by advanced services (ADS) in supporting a business strategy based on product and service differentiation, taking into consideration the complexity of the business environment. Based on survey data from 931 manufacturers, we find that: i) environmental complexity has a positive impact on strategic focus on product and service differentiation; ii) strategic focus on product and service differentiation, but not environmental complexity, have a positive impact on ADS; iii) ADS have a positive impact on service differentiation advantage, but not product differentiation advantage. | eng |
| dc.identifier.other | 722cb8fc-2dc3-430d-87f2-68a624845bc1 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/54179 | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.rights.uri | N/A | |
| dc.subject | Advanced services | |
| dc.subject | Competitive advantage | |
| dc.subject | Servitization | |
| dc.title | Servitization and differentiation advantage: an empirical investigation | eng |
| dc.type | conference paper not in proceedings | |
| dspace.entity.type | Publication | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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