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Abstract(s)
O trabalho desenvolvido no âmbito do estágio curricular do Mestrado em Engenharia Biomédica assinala o início da exploração da matéria de User Research na startup Promptly Health. Todo o projeto teve como objetivo a análise do envolvimento do utilizador (paciente e profissional de saúde, respetivamente) no mundo real com a plataforma digital de saúde Promptly, lançada para o mercado em 2018. O envolvimento do utilizador é uma qualidade-chave para a conceção de aplicações, representando um objetivo final e, simultaneamente, um meio para alcançar esse objetivo. A sua avaliação contínua configura num processo crítico e necessário que permite às entidades compreenderem o valor percebido do produto e procurarem perceções acionáveis de apoio à interação, enfatizando a autonomia e o controlo dos utilizadores. Neste sentido, o envolvimento com a solução digital foi avaliado segundo a aplicação de métodos de pesquisa mistos e centrados no utilizador, assegurando a recolha de necessidades reais. Foram explorados dados de utilização do sistema, com a posterior recolha de Key Performance Indicators (KPIs) e métricas de envolvimento através da ferramenta Google Analytics. Desenvolveram-se e analisaram-se questionários de usabilidade e recolheu-se o indicador Net Promoter Score (NPS). Por fim, conduziram-se entrevistas semiestruturadas com uma amostra de pacientes utilizadores da aplicação Promptly. Todas as tarefas planeadas no enquadramento do estágio curricular e articuladas com os objetivos da entidade acolhedora foram satisfatoriamente cumpridas. A utilização e análise destes dados em contexto empresarial como um mecanismo de feedback ou previsão representa um dos ativos mais valiosos das organizações e uma vantagem estratégica, que torna possível a prevenção de problemas, o alcance dos resultados desejados e a tomada de decisões informadas, fundamentadas e baseadas em dados.
The work developed as part of the curricular internship of the Master's Degree in Biomedical Engineering represents the beginning of the User Research in the startup Promptly Health. The entire project aimed to analyse the real-world user engagement (patient and health professional, respectively) in the Promptly digital health platform, launched to the market in 2018. User engagement is a key quality for application design, representing both an end goal and a mean to achieve this end. Its continuous evaluation is a critical and necessary process that allows entities to understand the perceived value of the product and seek for actionable perceptions to support interaction, emphasising user autonomy and control. In this sense, the engagement with the digital solution was evaluated according to the application of mixed and user-centered research methods, ensuring the collection of real needs. System usage data were explored, with the subsequent collection of Key Performance Indicators (KPIs) and engagement metrics through the Google Analytics tool. Usability questionnaires were developed and analysed and the Net Promoter Score (NPS) indicator was collected. Finally, semi-structured interviews were conducted with a sample of patients that use the Promptly application. All the tasks planned in the curricular internship framework, and articulated with the objectives of the host entity, were satisfactorily accomplished. The use and analysis of this data in a business context as feedback or forecasting mechanism represent one of the most valuable assets of organisations and a strategic advantage, which makes it possible to prevent problems, achieve the desired results, and make informed, reasoned and data-driven decisions.
The work developed as part of the curricular internship of the Master's Degree in Biomedical Engineering represents the beginning of the User Research in the startup Promptly Health. The entire project aimed to analyse the real-world user engagement (patient and health professional, respectively) in the Promptly digital health platform, launched to the market in 2018. User engagement is a key quality for application design, representing both an end goal and a mean to achieve this end. Its continuous evaluation is a critical and necessary process that allows entities to understand the perceived value of the product and seek for actionable perceptions to support interaction, emphasising user autonomy and control. In this sense, the engagement with the digital solution was evaluated according to the application of mixed and user-centered research methods, ensuring the collection of real needs. System usage data were explored, with the subsequent collection of Key Performance Indicators (KPIs) and engagement metrics through the Google Analytics tool. Usability questionnaires were developed and analysed and the Net Promoter Score (NPS) indicator was collected. Finally, semi-structured interviews were conducted with a sample of patients that use the Promptly application. All the tasks planned in the curricular internship framework, and articulated with the objectives of the host entity, were satisfactorily accomplished. The use and analysis of this data in a business context as feedback or forecasting mechanism represent one of the most valuable assets of organisations and a strategic advantage, which makes it possible to prevent problems, achieve the desired results, and make informed, reasoned and data-driven decisions.
Description
Keywords
Aplicação Promptly Dados do utilizador Google analytics Usabilidade Promptly application User data Usability