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O objetivo desta dissertação é investigar numa empresa familiar se o Familiness muda ao
longo do tempo e como é percebido pela próxima geração de proprietários. Para testar esta
questão a metodologia aplicada foi a de um estudo de caso de uma empresa – O Grupo Arié.
Um conjunto de quatro capacidades distintivas foi identificado para suportar o Familiness e
consideradas como vantagens competitivas sustentáveis. Ao analisar os comportamentos dos
fundadores e da segunda geração ao longo da história da empresa, foi demonstrado que o
Familiness tem sido imutável no tempo e as quatro capacidades são tão importantes para a
competitividade da empresa hoje como no início. Inquirindo a próxima geração de
proprietários ficou claro que a maioria reconhece e identifica-se com as quatro capacidades
distintivas, no entanto, não estavam conscientes da importância destas capacidades como uma
vantagem competitiva sustentável.
The objective of this dissertation is to research on a family business if Familiness changes over time and how it is perceived by the next generation of owners. To test it, the applied methodology was a case study research on a company – Group Arié. A bundle of four distinctive capabilities were identified to support Familiness and considered as sustainable competitive advantages. By analyzing the behaviors of the founders and second generation along the company history, it has been shown that Familiness has been unchangeable over time and the four capabilities are as important in competitiveness today as they were in the early times. By inquiring the next generation of owners it was clear that most of them recognize and identified themselves with the four distinctive capabilities. However, they were not conscious of the importance of these capabilities as a sustainable competitive advantage.
The objective of this dissertation is to research on a family business if Familiness changes over time and how it is perceived by the next generation of owners. To test it, the applied methodology was a case study research on a company – Group Arié. A bundle of four distinctive capabilities were identified to support Familiness and considered as sustainable competitive advantages. By analyzing the behaviors of the founders and second generation along the company history, it has been shown that Familiness has been unchangeable over time and the four capabilities are as important in competitiveness today as they were in the early times. By inquiring the next generation of owners it was clear that most of them recognize and identified themselves with the four distinctive capabilities. However, they were not conscious of the importance of these capabilities as a sustainable competitive advantage.
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Palavras-chave
Empresa familiar Familiness Visão baseada em recursos VBR RBV VRIN VRIO F-PEC scale Capacidades Recursos e vantagens competitivas sustentáveis Family business Familiness Resource based view Capabilities Resources and sustainable competitive advantages