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Satisfaction Scoring Index for a musical festival during and after the event: the NOS Primavera Sound case study

2018Journal article Open access
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dc.contributor.authorTrindade, Alice
dc.contributor.authorBorges, Ana Pinto
dc.contributor.authorVieira, Elvira Pacheco
dc.contributor.authorGomes, Sofia
dc.date.accessioned2021-06-07T16:49:40Z
dc.date.available2021-06-07T16:49:40Z
dc.date.issued2018
dc.description.abstractPurpose: We present a Satisfaction Scoring Index (SSI) for a musical festival during and after its occurrence, using the NOS Primavera Sound as a case study. Methodology: Data from two random samples during and after the event were collected in the 2016 edition. The respondents were asked to rate their level of satisfaction throughout a five-point Likert scale (between 1 = “not satisfied” and 5 = “very satisfied”). The data were subjected to principal components analysis with varimax rotation to identify the weights of the level of satisfaction. Originality: It is the first time that SSI is applied to a music festival. We created a new framework that allows the scoring and ranking of the level of satisfaction and, consequently, can be a tool to support decision-making. Findings: The SSI during and after the festival is different. And the main difference is that the visitor attributes greater satisfaction to the musical stages during the event than after the event. This result is very relevant, and deserves a reflection on the part of the organization, since the stages are the core business of the event. Practical Implications: Understanding satisfaction in the most famous musical festival of the North of Portugal and what attracts more foreign tourists, could support the organizers and other stakeholders to improve services for visitants, adapting them to their preferences and, ultimately, provide better service in subsequent editions. Research limitations: We do not guarantee that the same festival visitors responded to the surveys during and after the event.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.issn2183-5594
dc.identifier.urihttp://hdl.handle.net/10400.14/33484
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectMusical festivalpt_PT
dc.subjectSatisfaction levelspt_PT
dc.subjectFactorial analysispt_PT
dc.titleSatisfaction Scoring Index for a musical festival during and after the event: the NOS Primavera Sound case studypt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage121pt_PT
oaire.citation.issueSpt_PT
oaire.citation.startPage109pt_PT
oaire.citation.titleEuropean Journal of Applied Business and Managementpt_PT
person.familyNameTrindade
person.familyNameBorges
person.familyNameVieira
person.givenNameMaria Alice
person.givenNameAna Pinto
person.givenNameElvira
person.identifierA-5395-2010
person.identifier.ciencia-idF01E-D876-849F
person.identifier.ciencia-idA21B-D8FA-70AA
person.identifier.ciencia-idB913-0565-0908
person.identifier.orcid0000-0001-8284-9291
person.identifier.orcid0000-0002-4942-079X
person.identifier.orcid0000-0002-9296-3896
person.identifier.scopus-author-id57222640699
person.identifier.scopus-author-id180827-009829
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication4be7ba1d-fcbe-46cb-a912-96c14e53dea0
relation.isAuthorOfPublication117f98eb-0215-4034-ae95-5c55c2551f15
relation.isAuthorOfPublicationec19975b-5601-460a-ba2b-c8c5501a0dcf
relation.isAuthorOfPublication.latestForDiscoveryec19975b-5601-460a-ba2b-c8c5501a0dcf

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