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Publication
Concertos virtuais em metaverse: situação em Portugal
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Abstract(s)
Num contexto mundial onde a linguagem diverge de país para país, a música é algo que ainda liga a humanidade. Atualmente, a indústria musical é cada vez mais competitiva devido às novas tendências de mercado e ao desejo de ter músicas que se tornem virais e alcancem de forma rápida o topo dos charts. De forma a acompanhar as novas tendências do mercado digital, a indústria musical tem-se reinventado através do metaverse, que é uma adaptação da realidade virtual. Assim, vários artistas criaram uma ligação com plataformas de metaverse para expor o seu trabalho musical através de concertos em realidade virtual. Neste sentido, o objetivo é perceber se o publico português conhece e já assiste a consertos musicais em metaverse e qual o seu grau de satisfação com os concertos realizados nesta plataforma. A metodologia utilizada foi quantitativa, os dados foram recolhidos através de um questionário partilhado nas redes sociais Facebook e grupos de WhatsApp. Os resultados permitiram concluir que de forma geral, os concertos musicais em metaverse ainda não são um meio muito utilizado em Portugal, mas, para aqueles que já assistiram aos mesmos, o impacto foi bastante positivo e motivador, consideram que é um formato vantajoso e um meio que permite aproximar os artistas dos seus fãs. 85,2% dos inquiridos que ainda não assistiram a consertos neste formato, manifestaram desejo de o fazer. Estes resultados evidenciam o impacto que o metaverse pode vir a ter na indústria musical.
In a global context where language varies from country to country, music is something that still connects humanity. Currently, the music industry is becoming increasingly competitive due to new market trends and the desire to have songs go viral and quickly reach the top of the charts. In order to keep up with the new trends in the digital market, the music industry has reinvented itself through the metaverse, which is an adaptation of virtual reality. As a result, various artists have formed connections with metaverse platforms to showcase their musical work through virtual reality concerts. In this regard, the objective is to understand whether the Portuguese audience is familiar with and already attends musical concerts in the metaverse, and what their level of satisfaction is with the concerts held on this platform. The methodology used was quantitative, and the data were collected through a questionnaire shared on social media platforms such as Facebook and WhatsApp groups. The results indicated that, in general, musical concerts in the metaverse are not widely used in Portugal yet. However, for those who have attended them, the impact has been quite positive and motivating. They consider it an advantageous format and a means that allows artists to get closer to their fans. 85.2% of the respondents who haven't attended concerts in this format expressed a desire to do so. These results highlight the potential impact that the metaverse may have on the music industry.
In a global context where language varies from country to country, music is something that still connects humanity. Currently, the music industry is becoming increasingly competitive due to new market trends and the desire to have songs go viral and quickly reach the top of the charts. In order to keep up with the new trends in the digital market, the music industry has reinvented itself through the metaverse, which is an adaptation of virtual reality. As a result, various artists have formed connections with metaverse platforms to showcase their musical work through virtual reality concerts. In this regard, the objective is to understand whether the Portuguese audience is familiar with and already attends musical concerts in the metaverse, and what their level of satisfaction is with the concerts held on this platform. The methodology used was quantitative, and the data were collected through a questionnaire shared on social media platforms such as Facebook and WhatsApp groups. The results indicated that, in general, musical concerts in the metaverse are not widely used in Portugal yet. However, for those who have attended them, the impact has been quite positive and motivating. They consider it an advantageous format and a means that allows artists to get closer to their fans. 85.2% of the respondents who haven't attended concerts in this format expressed a desire to do so. These results highlight the potential impact that the metaverse may have on the music industry.
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Keywords
Digital trends Indústria musical Metaverse Music industry Realidade aumentada Realidade virtual