Publication
New project innovativeness: The case of Portuguese financial services
| dc.contributor.author | Vieira, J. M. Carvalho | |
| dc.contributor.author | Serra, Elisabete | |
| dc.contributor.author | Castro, Alberto | |
| dc.contributor.author | Martinez, A. L. Guevara | |
| dc.date.accessioned | 2011-09-07T09:09:05Z | |
| dc.date.available | 2011-09-07T09:09:05Z | |
| dc.date.issued | 2004 | |
| dc.description.abstract | Services marketing literature has a tendency to perceive new services as generic and easily imitable. This paper examines the relationship of new services performance determinants (strategic/environment) from the application of a generic model. In particular, we investigate the degree of discontinuity of new projects(innovativeness to market/firm) impacts upon different levels of performance (financial/no-financial). The results of binary logistic regression analysis suggest that the factors that discern best-high marginal success is slightly different, and even lessened, than those that discern successful from unsuccessful innovations. Univariate analysis of variance indicates that there is a significant individual/interactions effect from new product innovativeness (to market/firm). | por |
| dc.identifier.citation | INTERNATIONAL RESEARCH SYMPOSIUM ON SERVICE EXCELLENCE IN MANAGEMENT, 9th, Sweden, June 15-18, 2004 - QUIS 9 : Service excellence in management : interdisciplinary contributions : [proceedings of a conference held in Karlstad, Sweden, June 15-18, 2004]. Karlstad : Karlstands Universitet, 2004. ISBN 91-85019-81-X. p. 497-506 | por |
| dc.identifier.uri | http://hdl.handle.net/10400.14/5234 | |
| dc.language.iso | eng | por |
| dc.peerreviewed | yes | por |
| dc.publisher | Karlstands Universitet | por |
| dc.title | New project innovativeness: The case of Portuguese financial services | por |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | por |
| rcaap.type | conferenceObject | por |