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Stratified consumer activism: how socioeconomic status shapes boycott participation

2026-03-13Artigo de investigação Acesso aberto
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dc.contributor.authorVieites, Yan
dc.contributor.authorFernandes, Daniel
dc.contributor.authorThompson, Debora V.
dc.date.accessioned2026-03-23T10:25:26Z
dc.date.available2026-03-23T10:25:26Z
dc.date.issued2026-03-13
dc.description.abstractConsumer activism is becoming increasingly common worldwide, but are all consumer groups as likely to engage in these practices? The current research investigates the presence of socioeconomic status (SES) differences in boycotting participation and explores the psychological processes underlying potential discrepancies. Results from four studies, including cross-national surveys, experiments, and lab-in-the-field evidence, show that low-SES consumers display a lower likelihood of boycotting companies than their high-SES peers. The phenomenon emerges across different measures, including self-reported intentions, past actions, and actual behaviors. This reduced inclination to boycott among the socioeconomically disadvantaged is driven by their reduced sense of control, which induces lower beliefs that consumption can be used as an effective instrument to enact change. These findings offer important contributions to the study of boycotting practices and shed new light on the complex relationship between socioeconomic conditions and consumer behavior.eng
dc.identifier.citationVieites, Y., Fernandes, D., & Thompson, D. V. (in press). Stratified consumer activism: how socioeconomic status shapes boycott participation. Journal of Consumer Psychology. https://doi.org/10.1002/jcpy.70021
dc.identifier.doi10.1002/jcpy.70021
dc.identifier.eid105032831447
dc.identifier.issn1057-7408
dc.identifier.other5d32dda8-3d8a-4f59-bd54-705c1491305a
dc.identifier.urihttp://hdl.handle.net/10400.14/57398
dc.identifier.wos001713952400001
dc.language.isoeng
dc.peerreviewedyes
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectBoycotting
dc.subjectConsumer activism
dc.subjectPolitical consumption
dc.subjectSocial class
dc.subjectSocioeconomic status
dc.titleStratified consumer activism: how socioeconomic status shapes boycott participationeng
dc.typeresearch article
dspace.entity.typePublication
oaire.citation.titleJournal of Consumer Psychology
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85

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