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This master’s thesis aims to examine whether corporate managers and specifically CEOs and
their identities, influence performance in the companies they lead. The term identity hereby
refers to a broad set of attributes of a manager, ranging from externally observable
characteristics such as age or gender, over personal skills such as experience and education to
generalized characteristics such as attitude towards leadership. Managers, as referred to in this
thesis, are members of organizations, who are expected to be of sufficient importance to the
company’s success to be relevant to financial performance; these are CEOs and other managers
in principal roles. It is found that the identities of managers matter for firm performance in a
significant and a manifold way. This argumentation is founded on a comprehensive overview
of existing literature. Further, an empirical study conducted by the author confirms literature
findings.