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Need for touch and haptic imagery: an investigation in online fashion shopping

2021Artigo científico Acesso aberto
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dc.contributor.authorSilva, Susana C.
dc.contributor.authorRocha, Thelma Valeria
dc.contributor.authorCicco, Roberta de
dc.contributor.authorGalhanone, Renata Fernandes
dc.contributor.authorMattos, Luiza Tari Manzini Ferreira
dc.date.accessioned2021-01-15T09:44:58Z
dc.date.available2024-01-08T01:30:58Z
dc.date.issued2021
dc.description.abstractPrevious research has found evidence that, due to the lack of sensory experience, shoppers are reluctant to purchase a garment online. Despite the importance of identifying possible compensatory cues for touch information, a lack of attention to this issue has been recognized in the literature. On this premise, this study addresses this research agenda to explain the mechanism by which information presentation influences customers' cognitive evaluations and behavioral responses and the role of individual differences in terms of need for touch (NFT). Specifically, drawing on the Stimulus-Organism-Response (S–O-R) paradigm, the study hypothesizes a model investigating whether verbal and pictorial information presentation affect haptic imagery, which in turn is supposed to influence behavioral responses (purchase intention), through a customer's cognitive evaluation (perceived product quality). To validate the research framework, a task-based online experiment was performed. Participants were requested to simulate a purchase experience on an online apparel retailer, after which they completed a questionnaire; 264 valid responses were received. The results support verbal haptic rather than pictorial information as a mechanism influencing haptic imagery and consequently behavioral responses. With regard to NFT, however, the expected moderating effect between haptic imagery, perceived product quality, and purchase intention was not supported.pt_PT
dc.description.versioninfo:eu-repo/semantics/acceptedVersionpt_PT
dc.identifier.citationSilva, S. C., Rocha, T. V., Cicco, R. D., Galhanone, R. F., & Mattos, L. T. M. F. (2021). Need for touch and haptic imagery: an investigation in online fashion shopping. Journal of Retailing and Consumer Services, 59, [102378]. https://doi.org/10.1016/j.jretconser.2020.102378pt_PT
dc.identifier.doi10.1016/j.jretconser.2020.102378pt_PT
dc.identifier.eid85097070338
dc.identifier.issn0969-6989
dc.identifier.urihttp://hdl.handle.net/10400.14/31670
dc.identifier.wos000608972000014
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevierpt_PT
dc.relationResearch Center in Management and Economics
dc.subjectVerbal and pictorial informationpt_PT
dc.subjectHaptic imagerypt_PT
dc.subjectNeed for touchpt_PT
dc.subjectPerceived product qualitypt_PT
dc.subjectPurchase intentionpt_PT
dc.titleNeed for touch and haptic imagery: an investigation in online fashion shoppingpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Center in Management and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00731%2F2020/PT
oaire.citation.titleJournal of Retailing and Consumer Servicespt_PT
oaire.citation.volume59
oaire.fundingStream6817 - DCRRNI ID
person.familyNameSilva
person.familyNameROCHA
person.familyNameGalhanone
person.givenNameSusana C.
person.givenNameTHELMA
person.givenNameRenata Fernandes
person.identifierE-2200-2014
person.identifier.ciencia-id5818-1A55-F727
person.identifier.orcid0000-0001-7979-3944
person.identifier.orcid0000-0002-3825-4343
person.identifier.orcid0000-0002-2119-4209
person.identifier.ridE-2200-2014
person.identifier.ridG-5854-2013
person.identifier.scopus-author-id37076829400
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication42214927-65c3-42a2-98ea-ae8c3a3eae19
relation.isAuthorOfPublicatione7ee0aeb-ac5e-4eca-9b84-4a4f77591614
relation.isAuthorOfPublication72656fef-bd73-49df-a6ad-1f1f3173b793
relation.isAuthorOfPublication.latestForDiscovery42214927-65c3-42a2-98ea-ae8c3a3eae19
relation.isProjectOfPublication78106509-5b77-4497-98a1-a0a8d60a0ef7
relation.isProjectOfPublication.latestForDiscovery78106509-5b77-4497-98a1-a0a8d60a0ef7

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