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Authors
Advisor(s)
Abstract(s)
Recent research confirms that the decision to convert is now highly influenced by financial incentives arising from EU regulations but the exact mix of incentives depends on prevailing government policies and access to premium markets so that the organic sector in most countries is now
referred to as either government-led or market-driven. The objective of the
paper is to compare development of the sector along these two polarities
but set within the context of 'common elements of interest’ within new agrifood
methodologies––time, space, power, and meaning (Cooke, Uranga and Etxebarria 1998; Morgan and Murdoch 2000). The paper presents
preliminary findings relating to six EU States––UK, Ireland, Austria, Denmark, Portugal and Italy––and through the application of ‘worlds of production’ to market outlets and suggested discourses that define these outlets, the analysis aims to inform the further study of farmer marketing
decisions and practices.
Description
Keywords
Organic conversion Marketing
Pedagogical Context
Citation
UK ORGANIC RESEARCH 2002 CONFERENCE, Aberystwyth, United Kingdom , 26-28 March, 2002 - Powell, Jane and et al., (Eds.). Proceedings of the UK Organic Research 2002 Conference. [Aberystwyth] : University of Wales Aberystwyth, 2002 p. 313-316. Submited at: http://orgprints.org/8440/
Publisher
Organic Centre Wales; Institute of Rural Studies; University of Wales Aberystwyth