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A home in the ocean: how identity shapes social purpose in a small family business

dc.contributor.authorDinis, Liliana
dc.contributor.authorCunha, Miguel Pina e
dc.contributor.authorHernández-Linares, Remedios
dc.date.accessioned2026-06-19T17:50:39Z
dc.date.available2026-06-19T17:50:39Z
dc.date.issued2026-06-01
dc.description.abstractThis paper examines how organizational identity evolves to sustain social purpose in long-lived family firms. Drawing on an online ethnographic case study of Peter Café Sport–a century-old maritime family business in the Azores–we trace how founding narratives, legacy-based commitments, and deep relational networks shaped responses during the COVID-19 crisis. Our findings show that organizational identity, often viewed as a stabilizing force, can also be a generative resource for adaptive action, promoting the balance between social and economic logics even in times of disruption. We demonstrate that the founder’s social involvement not only persists but can be reactivated decades after inception, enabling the reaffirmation of the firm’s enduring role as a community anchor. By explaining how hybrid economic–social logics sustain across organizational life stages, the study advances understanding of social entrepreneurship in crisis, emphasizing the role of family organizational identity beyond start-up contexts, and deepens insight into how small family enterprises preserve and reinterpret their social mission over time.eng
dc.identifier.doi10.1080/08985626.2026.2668359
dc.identifier.eid105041047865
dc.identifier.other8bff8bc8-57e9-49cf-8967-f4da602b4473
dc.identifier.urihttp://hdl.handle.net/10400.14/58181
dc.language.isoeng
dc.peerreviewedyes
dc.publisherRoutledge
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectCOVID-19eng
dc.subjectEtnographic case studyeng
dc.subjectFamily firmseng
dc.subjectOrganizational identityeng
dc.subjectSocial entrepreneurshipeng
dc.subjectSocial missioneng
dc.titleA home in the ocean: how identity shapes social purpose in a small family business
dc.typeresearch article
dspace.entity.typePublication
oaire.versionhttp://purl.org/coar/version/c_ab4af688f83e57aa

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