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Sustainable product innovation and changing consumer behavior: sustainability affordances as triggers of adoption and usage

dc.contributor.authorPinkse, Jonatan
dc.contributor.authorBohnsack, René
dc.date.accessioned2021-04-28T14:26:51Z
dc.date.available2021-04-28T14:26:51Z
dc.date.issued2021-11-01
dc.description.abstractThis conceptual paper argues that for sustainable product innovation to make a contribution to addressing sustainability issues, we need to understand not only why consumers adopt sustainable products but also what makes them use these in sustainable way. To explain how specific product features can change the ways in which consumers engage with sustainable products in the adoption and usage phase, we draw on affordance theory. Affordances refer to the potential for agentic action of users in relation to a technological object. We develop a conceptual framework that explains how sustainable product innovation can lead to the design of sustainability affordances that stimulate adoption and sustainable usage. The framework shows how three forms of agency—material, firm, and user agency—interact and together influence a product's sustainability affordances that drive adoption and a change in consumer behavior. The framework explains how trade-offs between a product's environmental features and consumer expectations regarding desired functionalities and user experience can be overcome.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1002/bse.2793pt_PT
dc.identifier.eid85104125384
dc.identifier.issn0964-4733
dc.identifier.urihttp://hdl.handle.net/10400.14/32801
dc.identifier.wos000638596000001
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectAdoptionpt_PT
dc.subjectConsumer behaviorpt_PT
dc.subjectSsustainability affordancespt_PT
dc.subjectSustainable product innovationpt_PT
dc.subjectUusagept_PT
dc.titleSustainable product innovation and changing consumer behavior: sustainability affordances as triggers of adoption and usagept_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage3130
oaire.citation.issue7
oaire.citation.startPage3120
oaire.citation.titleBusiness Strategy and the Environmentpt_PT
oaire.citation.volume30
person.familyNamePinkse
person.familyNameBohnsack
person.givenNameJonatan
person.givenNameRene
person.identifier.ciencia-id6115-A8BF-0D8A
person.identifier.orcid0000-0003-3237-2776
person.identifier.orcid0000-0002-7498-4810
person.identifier.ridM-8231-2014
person.identifier.scopus-author-id55881688400
person.identifier.scopus-author-id55117132300
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication4097b68c-9342-4087-87f6-54684aded7a0
relation.isAuthorOfPublication6fd756b4-56d1-43b0-8254-1e0359a3c8fa
relation.isAuthorOfPublication.latestForDiscovery4097b68c-9342-4087-87f6-54684aded7a0

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