Publication
Social media brand community enjoyment (SMBCE): scale construction and validation from an etic perspective
| dc.contributor.author | Roy, Subhadip | |
| dc.contributor.author | Machado, Joana C. | |
| dc.date.accessioned | 2018-11-16T18:59:16Z | |
| dc.date.available | 2018-11-16T18:59:16Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | The present study builds on the literature on enjoyment in marketing to construct and validate a scale that measures Social Media Brand Community Enjoyment (SMBCE). The scale is developed using six studies (with total N =1 253) with five conducted in India (development and validation) and one in Portugal (generalization). The result is a five-dimensional SMBCE scale with these dimensions: engagement, affect, fulfillment, self-expression, and participation. SMBCE was found to influence brand affect and brand attachment and was found to be influenced by openness to experience. The study has relevant theoretical and managerial implications. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Roy, S., Machado, J.C. (2018). Social media brand community enjoyment (smbce): scale construction and validation from an etic perspective. Journal of Marketing Theory and Practice, 26(4), 390-411 | pt_PT |
| dc.identifier.doi | 10.1080/10696679.2018.1488144 | pt_PT |
| dc.identifier.eid | 85055579999 | |
| dc.identifier.eissn | 1944-7175 | |
| dc.identifier.issn | 1069-6679 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/26052 | |
| dc.identifier.wos | 000456877900005 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Taylor & Francis Group | |
| dc.title | Social media brand community enjoyment (SMBCE): scale construction and validation from an etic perspective | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 411 | |
| oaire.citation.issue | 4 | |
| oaire.citation.startPage | 390 | |
| oaire.citation.title | Journal of Marketing Theory and Practice | pt_PT |
| oaire.citation.volume | 26 | |
| person.familyName | César Machado | |
| person.givenName | Joana | |
| person.identifier.orcid | 0000-0003-3798-5299 | |
| person.identifier.scopus-author-id | 55115340800 | |
| rcaap.rights | restrictedAccess | pt_PT |
| rcaap.type | article | pt_PT |
| relation.isAuthorOfPublication | 1b96dd7b-e8b3-4d0a-8174-03048a593dff | |
| relation.isAuthorOfPublication.latestForDiscovery | 1b96dd7b-e8b3-4d0a-8174-03048a593dff |