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Estratégia de crescimento e transformação digital de uma PME familiar na indústria de alumínio : o caso Alumitérmica/Maxlac
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A presente dissertação analisa o processo de crescimento estratégico e transformação digital de uma PME familiar portuguesa, centrando-se no caso da Alumitérmica e da Maxlac — duas empresas irmãs integradas na cadeia de valor do alumínio, dedicadas, respetivamente, ao desenvolvimento de sistemas de caixilharia e à lacagem certificada de perfis. A investigação estrutura-se em torno de três pilares estratégicos: (i) expansão geográfica no território nacional, com análise comparativa entre crescimento orgânico e aquisição de ativos; (ii) diversificação técnica da oferta, incluindo a avaliação da introdução do processo de anodização e o impacto da caixilharia em PVC na estratégia de diferenciação; e (iii) reestruturação organizacional através da digitalização e automatização de processos, à luz dos princípios da Indústria 4.0. Com base num estudo de caso aprofundado e numa investigação de mercado suportada por inquéritos, foram identificadas as barreiras internas ao crescimento, os fatores críticos para a expansão e a maturidade digital da organização. Os resultados obtidos permitiram formular recomendações estratégicas centradas na priorização de investimentos, definição de mercados-alvo e otimização da estrutura organizacional. Esta dissertação contribui, assim, para a compreensão dos desafios enfrentados por PMEs familiares industriais num processo de escalada sustentável, apresentando um roteiro fundamentado para a sua consolidação competitiva.
This dissertation examines the strategic growth and digital transformation process of a Portuguese family-owned SME, focusing on the case of Alumitérmica and Maxlac — two sister companies integrated within the aluminium value chain, respectively dedicated to the development of window and door systems and the certified powder coating of aluminium profiles. The research is structured around three strategic pillars: (i) geographic expansion within the national territory, including a comparative analysis between organic growth and asset acquisition; (ii) technical diversification of the product offering, assessing the feasibility of introducing anodizing processes and the impact of PVC window systems on the company’s differentiation strategy; and (iii) organizational restructuring through the digitalization and automation of processes, aligned with the principles of Industry 4.0. Based on an in-depth case study and a market investigation supported by survey data, the research identifies internal barriers to growth, critical success factors for expansion, and the company’s level of digital maturity. The findings led to the formulation of strategic recommendations focused on investment prioritization, market targeting, and organizational optimization. This dissertation thus contributes to the understanding of the challenges faced by industrial family SMEs in pursuing sustainable growth, offering a research-based roadmap for competitive consolidation.
This dissertation examines the strategic growth and digital transformation process of a Portuguese family-owned SME, focusing on the case of Alumitérmica and Maxlac — two sister companies integrated within the aluminium value chain, respectively dedicated to the development of window and door systems and the certified powder coating of aluminium profiles. The research is structured around three strategic pillars: (i) geographic expansion within the national territory, including a comparative analysis between organic growth and asset acquisition; (ii) technical diversification of the product offering, assessing the feasibility of introducing anodizing processes and the impact of PVC window systems on the company’s differentiation strategy; and (iii) organizational restructuring through the digitalization and automation of processes, aligned with the principles of Industry 4.0. Based on an in-depth case study and a market investigation supported by survey data, the research identifies internal barriers to growth, critical success factors for expansion, and the company’s level of digital maturity. The findings led to the formulation of strategic recommendations focused on investment prioritization, market targeting, and organizational optimization. This dissertation thus contributes to the understanding of the challenges faced by industrial family SMEs in pursuing sustainable growth, offering a research-based roadmap for competitive consolidation.
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PME familiar Estratégia de crescimento Expansão geográfica Transformação digital Indústria do alumínio Automatização Aquisição de clientes Indústria 4.0. Family-owned SME Growth strategy Geographic expansion Digital transformation Aluminium industry Automation Customer acquisition Industry 4.0.
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Sem licença CC