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Resumo(s)
Although SMEs and especially family firms are highly influencing the
economy of most countries, there has not been a sophisticated amount of research
covering this field. This master thesis set out to widen the understanding of
strategy as practice perspective in a family firm context. This perspective, which
could gain an increasing followership over the last years, should support
academics to develop an understanding of actual strategy making at a family
business context. These practices of strategy appear to vary from firm to firm,
since each company develops unique rules of game. Strategic planning as one part
of strategy as practices perspective should be in focus of this thesis. By combining
in-depth literature analysis of strategy as practice perspective and strategic
planning theory with several months of empirical research, the author hoped one
the side to solidify the proposed three dimensional model of Nordqvist and Melin
(2010) and on the other side to further enhance that model. Both goals could be
achieved over the discourse of the study. The focal firm not only confirms the
three dimensions: planning modes, planning motives and planning arenas, but also
revealed the emergence of a fourth dimension the so-called planning impulses.
Furthermore, the author uncovered a salient aspect of the four dimensions by
adding the existence of networks and their effect on the organization to the
equation. This contribution to the strategic planning theory as well as the strategy
as practice perspective can help researcher to further comprehend the actual
strategy making practices of family firms.