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Designing and evaluating technology-enabled sustainable tourism offerings: a case study of virtual reality conferences

2026-02-08Artigo de investigação Acesso aberto
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datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
datacite.subject.sdg12:Produção e Consumo Sustentáveis
dc.contributor.authorMeath, Cristyn
dc.contributor.authorSmith, Alex
dc.contributor.authorKarlovsek, Jurij
dc.contributor.authorBubb, Luke
dc.contributor.authorBohnsack, Rene
dc.contributor.authorGlencross, Mashhuda
dc.contributor.authorViller, Stephen
dc.contributor.authorWeigel, Jason
dc.contributor.authorSchlosser, Paul
dc.contributor.authorWilson, Syvannah
dc.contributor.authorBidmon, Christina
dc.date.accessioned2026-02-25T12:36:15Z
dc.date.available2026-02-25T12:36:15Z
dc.date.issued2026-02-08
dc.description.abstractGlobal sustainability transitions and the rise of emerging technologies present both threats and opportunities for tourism organisations to navigate. Yet no framework currently exists that provides guidance on how to identify the value of emerging technologies for specific tourism offerings, and how to design, implement, and evaluate the effectiveness of technology integration. This topic is explored through a case study of the integration of social virtual reality (VR) and digital twin technologies to develop an alternative to face-to-face conference offering in response to demands to reduce conference air travel and the associated CO2 emissions. The study, which takes a participatory action approach, comprises three ground-breaking social VR conferences, evolving from a small research pilot (GRONEN2020) to a non-academic conference (Circular Fashion Summit, Paris Fashion Week 2020) to a hybrid social VR, Zoom, and in-person session (SIGGRAPH Frontiers 2020). These events evidence the first known application of the integration of a building digital twin within a social VR platform for conferences. Integrating project findings and relevant literature, we propose the Technology-Enabled Sustainable Tourism Offering Framework, a dynamic framework that builds on Kolb’s Experiential Learning Theory to guide the implementation of emerging technologies for tourism offerings, and contribute timely theoretical insights.eng
dc.identifier.citationMeath, C., Smith, A., Karlovsek, J., & Bubb, L. et al. (in press). Designing and evaluating technology-enabled sustainable tourism offerings: a case study of virtual reality conferences. Journal of Sustainable Tourism. https://doi.org/10.1080/09669582.2026.2626343
dc.identifier.doi10.1080/09669582.2026.2626343
dc.identifier.eid105029853146
dc.identifier.issn0966-9582
dc.identifier.othere5324134-d0a6-43a0-9d4e-3ff9acbb1bc5
dc.identifier.urihttp://hdl.handle.net/10400.14/57169
dc.identifier.wos001685411600001
dc.language.isoeng
dc.peerreviewedyes
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectDecarbonisation
dc.subjectExperiential learning
dc.subjectSustainability
dc.subjectSustainable tourism
dc.subjectTechnology
dc.subjectVirtual reality
dc.titleDesigning and evaluating technology-enabled sustainable tourism offerings: a case study of virtual reality conferenceseng
dc.typeresearch article
dspace.entity.typePublication
oaire.citation.titleJournal of Sustainable Tourism
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85

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