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Lufthansa Group : dealing with strategy in times of COVID-19

datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCardeal, Nuno César de Jesus Guerra
dc.contributor.authorRinser, Maximilian Lorenz
dc.date.accessioned2021-09-09T16:30:03Z
dc.date.available2021-09-09T16:30:03Z
dc.date.issued2021-01-28
dc.date.submitted2021
dc.description.abstractThe following thesis, presented in form of a case study, is about the Lufthansa Group, a successful German airline group, and its strategic decisions to face one of the biggest crisis in history, the COVID-19 crisis. This case study is a suitable analysis tool for strategic development on the topics of strategic alignment, competitive advantage and positioning. Following the COVID-19 crisis, the Lufthansa Group had to implement important adjustments and make quick decisions. Rapid changes in the environment, specifically in competition, demand and consumer behavior, led to the need of fast repositioning to sustain competitive. Several influencing factors had to be considered in each business unit. After the case, further theoretical concepts are presented. These concepts allow a better understanding of how to address the case from a pedagogical perspective and illustrate the typology of the analysis that can be performed. The work also contains a chapter reserved for resolution notes, which constitute the author´s analysis, being also an additional support to instructors. The personal opinion and the limits of the case study are given at the end of the paper.pt_PT
dc.identifier.tid202656845pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.14/34713
dc.language.isoengpt_PT
dc.subjectStrategypt_PT
dc.subjectCrisispt_PT
dc.subjectCompetitive advantagept_PT
dc.subjectChanged environmentpt_PT
dc.subjectManagementpt_PT
dc.subjectPositioningpt_PT
dc.subjectDynamic capabilitiespt_PT
dc.subjectConsumer behaviorpt_PT
dc.titleLufthansa Group : dealing with strategy in times of COVID-19pt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameMestrado em Gestãopt_PT

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