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Instituto de Gestão e das Organizações da Saúde
IGOS - Contribuições em Revistas Científicas / Contribution to Journals
Philip Kotler e Karen Fox, Strategic marketing for educational institutions, New Jersey, Prentice-Hall, 1995, 474 p.
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Philip Kotler e Karen Fox, Strategic marketing for educational institutions, New Jersey, Prentice-Hall, 1995, 474 p.
2002-01-01
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http://hdl.handle.net/10400.14/54444
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Authors
Ribeiro, Paulo Castro
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http://hdl.handle.net/10400.14/54444
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10.7559/gestaoedesenvolvimento.2002.103
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IGOS - Contribuições em Revistas Científicas / Contribution to Journals
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