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Want to make me happy? Tell me about your experiences but not your objects

dc.contributor.authorBastos, Wilson
dc.date.accessioned2021-06-22T10:53:56Z
dc.date.available2021-09-21T00:30:16Z
dc.date.issued2020-09-01
dc.description.abstractEvidence indicates that experiences bring greater benefits to consumers than objects. Extending this research beyond the actual purchaser, this work examines individuals who experience the purchase only indirectly via a conversation—listeners. It explores how conversations about experiential versus material purchases affect listeners socially and emotionally. Results show that hearing about others' experiences (vs. objects) advances listeners' happiness more. This finding shows that the scope of experiential purchases' advantage is wider than previously known. Further, this work identifies a sequential mechanism: Conversations about experiences (vs. objects) are more substantive, allowing listeners to build stronger social connections with tellers and, in turn, gain more happiness from the interaction. Critically, this mechanism explains the effect above and beyond a previously-advanced mechanism via perceived motivation. Additionally, this work identifies a boundary of the model: purchase valence. Theoretical and practical implications for managers, consumers, and policymakers are discussed.pt_PT
dc.description.versioninfo:eu-repo/semantics/acceptedVersionpt_PT
dc.identifier.doi10.1111/joca.12321
dc.identifier.eid85087902155
dc.identifier.issn0022-0078
dc.identifier.urihttp://hdl.handle.net/10400.14/33837
dc.identifier.wos000548379700001
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectExperiential purchasept_PT
dc.subjectHappinesspt_PT
dc.subjectMaterial purchasept_PT
dc.titleWant to make me happy? Tell me about your experiences but not your objectspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage1001pt_PT
oaire.citation.issue3pt_PT
oaire.citation.startPage978pt_PT
oaire.citation.titleJournal of Consumer Affairspt_PT
oaire.citation.volume54pt_PT
person.familyNameBastos
person.givenNameWilson
person.identifierAAM-7957-2021
person.identifier.ciencia-idD218-7F88-3C8D
person.identifier.orcid0000-0002-9282-321X
person.identifier.scopus-author-id36621607600
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication60edba81-90a9-45bb-b652-b2b25e1c6207
relation.isAuthorOfPublication.latestForDiscovery60edba81-90a9-45bb-b652-b2b25e1c6207

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