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Exploring the sustainability dimension to position Portuguese Beiras region endogenous resources as green products in the global market

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dc.contributor.authorJulião, Jorge Manuel Soares
dc.contributor.authorGaspar, Marcelo Rudolfo Calvete
dc.contributor.authorTjahjono, Benny
dc.date.accessioned2017-07-12T17:41:30Z
dc.date.available2017-07-12T17:41:30Z
dc.date.issued2016
dc.description.abstractRegional endogenous products are commonly perceived by consumers as cultural commodities. In a global market, where culturally differentiated products are difficult to shift due to the lack of awareness of their associated benefits, regional endogenous products are less appealing to consumers than mass-branded goods. As a consequence, regional products are mainly acquired by local consumers, narrowing the potential market to those who are mainly interested in regionally differentiated goods. A paradigm change related to endogenous resource products must be developed to widespread their market to a global scale, promoting a larger consumer-base and consequently enhancing local dynamics and competitive positioning of the regional ecosystems where such goods are produced. The purpose of this study is to explore the sustainability characteristics of endogenous products associated to the Portuguese Beiras Region and their role as a differentiation claim to a global mass-market. In-depth interviews were conducted with local Academia researchers and decision makers in order to explore the benefits of leveraging the sustainability dimension of local produced goods and forecast their effect on a global mass-market. Preliminary findings allowed inferring about the significance of the proposed green claim, but a gap was identified regarding the lack of information to customers regarding the associated distinctive attributes. Further research is needed to assess the remaining multiple-helix actors of the local ecosystem on identifying and developing the most promising strategies to effectively promote local endogenous produce to a global market.pt_PT
dc.description.versioninfo:eu-repo/semantics/submittedVersionpt_PT
dc.identifier.citationJULIÃO, Jorge Manuel Soares; GASPAR, Marcelo Rudolfo Calvete; TJAHJONO, Benny - Exploring the sustainability dimension to position Portuguese Beiras region endogenous resources as green products in the global market. In Regional Helix 2016 - International Conference, Castelo Branco, Portugal, 29 June-1 July, 2016. – In Proceedings of the Regional Helix 2016 International Conference. Castelo Branco: Instituto Politécnico, 2016. 11 p.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.14/22509
dc.language.isoengpt_PT
dc.peerreviewednopt_PT
dc.publisherInstituto Politécnico Castelo Branco
dc.subjectRegional ecosystemspt_PT
dc.subjectEndogenous resourcespt_PT
dc.subjectEco-innovationpt_PT
dc.subjectGreen productspt_PT
dc.subjectSustainabilitypt_PT
dc.titleExploring the sustainability dimension to position Portuguese Beiras region endogenous resources as green products in the global marketpt_PT
dc.typeconference object
dspace.entity.typePublication
person.familyNameJulião
person.givenNameJorge Manuel Soares Julião
person.identifierAAE-4739-2021
person.identifier.ciencia-idC419-1E3B-B9D5
person.identifier.orcid0000-0002-1937-8308
person.identifier.ridAAE-4739-2021
person.identifier.scopus-author-id55510225600
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublicationd017031c-bc6d-4651-bafb-58ded354d9e5
relation.isAuthorOfPublication.latestForDiscoveryd017031c-bc6d-4651-bafb-58ded354d9e5

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