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Exploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail market

dc.contributor.authorSilva, Susana C.
dc.contributor.authorMartins, Carla
dc.contributor.authorCasais, Beatriz
dc.date.accessioned2024-12-10T15:40:43Z
dc.date.available2024-12-10T15:40:43Z
dc.date.issued2024
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.isbn9789899239128
dc.identifier.urihttp://hdl.handle.net/10400.14/47484
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherUniversidade da Beira Interiorpt_PT
dc.subjectGuiltpt_PT
dc.subjectGen Zpt_PT
dc.subjectMillennialspt_PT
dc.subjectLuxurypt_PT
dc.titleExploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail marketpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceCovilhãpt_PT
oaire.citation.endPage24pt_PT
oaire.citation.startPage21pt_PT
oaire.citation.titleProceedings of the 23rd XXIII International Congress on Public and Nonprofit Marketing (IAPNM 2024)pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT

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