Publication
Exploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail market
| dc.contributor.author | Silva, Susana C. | |
| dc.contributor.author | Martins, Carla | |
| dc.contributor.author | Casais, Beatriz | |
| dc.date.accessioned | 2024-12-10T15:40:43Z | |
| dc.date.available | 2024-12-10T15:40:43Z | |
| dc.date.issued | 2024 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.isbn | 9789899239128 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/47484 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Universidade da Beira Interior | pt_PT |
| dc.subject | Guilt | pt_PT |
| dc.subject | Gen Z | pt_PT |
| dc.subject | Millennials | pt_PT |
| dc.subject | Luxury | pt_PT |
| dc.title | Exploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail market | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Covilhã | pt_PT |
| oaire.citation.endPage | 24 | pt_PT |
| oaire.citation.startPage | 21 | pt_PT |
| oaire.citation.title | Proceedings of the 23rd XXIII International Congress on Public and Nonprofit Marketing (IAPNM 2024) | pt_PT |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |