Exploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail market

http://hdl.handle.net/10400.14/47484

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Authors

Silva, Susana C.

Casais, Beatriz

Keywords

Guilt Gen Z Millennials Luxury

URI

http://hdl.handle.net/10400.14/47484

Publisher

Universidade da Beira Interior

Collections

CEGE - Documentos de Conferências / Conference Objects