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Católica Porto Business School
Centro de Estudos em Gestão e Economia (CEGE)
CEGE - Documentos de Conferências / Conference Objects
Exploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail market
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Exploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail market
2024
Conference object
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http://hdl.handle.net/10400.14/47484
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99321091.pdf
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Authors
Silva, Susana C.
Martins, Carla
Casais, Beatriz
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Abstract(s)
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Keywords
Guilt
Gen Z
Millennials
Luxury
URI
http://hdl.handle.net/10400.14/47484
Citation
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Publisher
Universidade da Beira Interior
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CEGE - Documentos de Conferências / Conference Objects
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