| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.13 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
This study aimed to find which factors influence consumers’ intention to purchase a fully
autonomous driving system in the future and which perceived product characteristics
influence the purchase intention and how. Therefore, an extension of the acceptance
model of Driver Assistant Systems by Arndt (2011) is presented. It integrates perceived
product characteristics specific to autonomous driving technology, to investigate which
factors determine the acceptance of fully autonomous driving systems. The proposed
model was empirically tested based on primary data collected in Germany. Exploratory
and confirmatory factor analyses were performed to assess the reliability and validity of
the measurement model. Further, structural equation modeling was used to evaluate the
causal relationships. The findings indicated that Attitude toward buying, Subjective Norm
and the perceived product characteristics Efficiency, Trust in Safety and Eco-Friendliness
significantly influenced individuals’ behavioral intention to purchase driverless
technology. The variables perceived Comfort, Image and Driving Enjoyment were not
found to have a significant effect on behavioral intention. Attitude and Subjective Norm
had the most significant influence. A somewhat surprising finding was that Subjective
Norm not only had a direct effect on Behavioral Intention, as suggest by the theory of
reasoned action and theory of planned behavior, but also on Attitude.