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A sucessão nas empresas familiares constitui um dos momentos mais críticos para a sua continuidade e sustentabilidade. Este estudo analisa o caso da Moldetipo Group, empresa familiar portuguesa em fase de preparação para a transição geracional, com o objetivo de compreender como os colaboradores percecionam o processo sucessório e de que forma essa perceção influencia a motivação, o clima organizacional e o desempenho económico-financeiro. A investigação adota uma metodologia mista, combinando uma revisão sistemática da literatura com a recolha de dados primários através de questionário estruturado e focus group. Os resultados esperados visam identificar fatores críticos de sucesso, boas práticas e desafios associados à comunicação interna, integração de novos líderes e manutenção da cultura organizacional. Este estudo contribui para o aprofundamento teórico sobre a sucessão em empresas familiares e oferece orientações práticas para uma gestão mais estratégica e sustentável deste processo. A investigação sobre a sucessão na Moldetipo Group revela um equilíbrio entre confiança e incerteza entre os colaboradores. Embora a maioria acredite no planeamento da transição, persistem fragilidades na comunicação e no envolvimento interno, sobretudo entre os mais antigos. Os dados quantitativos e o focus group evidenciam que a transparência, o reconhecimento e a profissionalização são fatores decisivos para garantir estabilidade e continuidade. Conclui-se que a sucessão deve ser gerida de forma estratégica, com foco em três eixos principais: comunicação clara, participação ativa dos colaboradores e desenvolvimento estruturado da nova liderança.
Succession in family businesses represents one of the most critical moments for their continuity and sustainability. This study examines the case of Moldetipo Group, a Portuguese family-owned company preparing for a generational transition, with the aim of understanding how employees perceive the succession process and how this perception influences motivation, organizational climate, and economic-financial performance. The research adopts a mixed-method approach, combining a systematic literature review with the collection of primary data through a structured questionnaire and a focus group. The expected results aim to identify critical success factors, best practices, and challenges associated with internal communication, the integration of new leaders, and the preservation of organizational culture. This study contributes to the theoretical understanding of succession in family businesses while offering practical guidance for a more strategic and sustainable management of the process. The investigation into Moldetipo Group’s succession reveals a balance between trust and uncertainty among employees. Although most believe in the planning of the transition, weaknesses remain in communication and internal engagement, particularly among long-tenured staff. Quantitative data and focus group findings indicate that transparency, recognition, and professionalization are decisive factors for ensuring stability and continuity. It is concluded that succession should be managed strategically, focusing on three main pillars: clear communication, active employee participation, and the structured development of new leadership.
Succession in family businesses represents one of the most critical moments for their continuity and sustainability. This study examines the case of Moldetipo Group, a Portuguese family-owned company preparing for a generational transition, with the aim of understanding how employees perceive the succession process and how this perception influences motivation, organizational climate, and economic-financial performance. The research adopts a mixed-method approach, combining a systematic literature review with the collection of primary data through a structured questionnaire and a focus group. The expected results aim to identify critical success factors, best practices, and challenges associated with internal communication, the integration of new leaders, and the preservation of organizational culture. This study contributes to the theoretical understanding of succession in family businesses while offering practical guidance for a more strategic and sustainable management of the process. The investigation into Moldetipo Group’s succession reveals a balance between trust and uncertainty among employees. Although most believe in the planning of the transition, weaknesses remain in communication and internal engagement, particularly among long-tenured staff. Quantitative data and focus group findings indicate that transparency, recognition, and professionalization are decisive factors for ensuring stability and continuity. It is concluded that succession should be managed strategically, focusing on three main pillars: clear communication, active employee participation, and the structured development of new leadership.
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Sucessão empresarial Liderança familiar Cultura organizacional Empresas familiares Indústrias tradicionais Business succession Family leadership Organizational culture Family businesses Traditional industries
Contexto Educativo
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Licença CC
Sem licença CC
