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Mergers and acquisitions : the case of Kraft Foods and Cadbury

datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorTsvetkov, Peter Iordanov
dc.contributor.authorRibeiro, Sara Isabel de Paula
dc.date.accessioned2015-03-03T15:00:28Z
dc.date.available2015-03-03T15:00:28Z
dc.date.issued2013-07-10
dc.date.submitted2013
dc.description.abstractThe aim of this dissertation is to focus on a determinant aspect of Corporate Finance that is Mergers and Acquisitions (M&A). This dissertation not only provides a practical analysis of main issued regarding a process of M&A, but also provides a theoretical framework about M&A. Specifically, this dissertation explores the real case of Kraft Foods - world’s second largest manufacturer and packager food products – and Cadbury - the world’s second largest confectionery firm. Despite Food & Beverage Industry being a non-cyclical industry is a highly competitive one, where players compete for price, quality, innovation, brand recognition and loyalty. Together, Kraft Foods and Cadbury will become the largest manufacturer and packager food products in the world. Benefiting from economies of scale, Kraft Foods will be more efficient and better price competitive than its competitors. Kraft Foods should acquire Cadbury through a tender offer. Synergies are estimated to be 25% of Cadbury’s market capitalization at 9th of November of 2009. The price offered should be £7.93 for each Cadbury’s share. To conclude, Kraft Foods should pay 88% in Debt and 12% in Cash through an emission of more than 90 million new shares.por
dc.identifier.tid201091267
dc.identifier.urihttp://hdl.handle.net/10400.14/16780
dc.language.isoengpor
dc.titleMergers and acquisitions : the case of Kraft Foods and Cadburypor
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspor
rcaap.typemasterThesispor
thesis.degree.nameMestrado em Finanças

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