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Orientador(es)
Resumo(s)
This paper critically evaluates the assumptions of the network model of
internationalisation in terms of a firm’s market knowledge. The discussion is
illustrated with the entry of a Portuguese firm into the United States, which can be
regarded as a situation of Late Starter. The case suggests that foreign market entry
cannot be dissociated from the firm’s ability to acquire knowledge through
relationships with other firms. The notion of situations in the network model of
internationalisation should thus be reformulated in order to consider the sub-processes
they are associated with. One such a process is the firm’s acquisition of objective
knowledge and experiential knowledge.
Descrição
Palavras-chave
Internationalisation Market knowledge Case studies Glass industry
Contexto Educativo
Citação
IMP CONFERENCE, 20th, Copenhagen, Denmark, 2-4 September, 2004 - Proceedings of the 20th IMP Conference, 11 p.
Editora
Industrial Marketing and Purchasing Group