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Insights on consumer online purchase decisions of women’s footwear

2018Journal article Open access
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dc.contributor.authorSilva, Susana
dc.contributor.authorMonteiro, Adriana
dc.contributor.authorDuarte, Paulo
dc.date.accessioned2019-07-10T16:09:40Z
dc.date.available2019-07-10T16:09:40Z
dc.date.issued2018
dc.description.abstractShoes are probably one of the most difficult products to sell online due to the high need-for-touch (NFT) displayed: people need to experiment the product before buying it, more than in any other item. On another hand, women are more prone than men to buy fashion and apparel products through the web channel. This paper investigates the factors driving women consumers to shop footwear products online. A qualitative research method was used grounded on semistructured, in-depth interviews that were conducted to corroborate the constructs defined in the proposed conceptual model namely: convenience, recreation, NFT and social e-shopping. The interviews were focused on the demand side to understand the female consumers’ perspective and on the top managers of women’s shoes companies representing the suppliers’ viewpoint. The results show that women highly appreciate the convenience that shopping shoes online provides as well as its recreational nature. The NFT also stands out in the shoe market context mainly due to the particularities related to shoe size. Additionally, social e-shopping was found not be as important for women as anticipated as they see social networks more as a communication platform for brands, and less as a factor that influences their predisposition to shop shoes online. On the suppliers’ side, the interviews revealed that managers believe in bloggers and social media influence and its consideration as part of the overall marketing strategy.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSilva, S., Monteiro, A., Duarte, P. (2018). Insights on consumer Online purchase decisions of women’s footwear. Studia Universitatis Babes-Bolyai Oeconomica, 36(2), 49-66pt_PT
dc.identifier.doi10.2478/subboec-2018-0008pt_PT
dc.identifier.issn2065-9644
dc.identifier.urihttp://hdl.handle.net/10400.14/27915
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSciendopt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/pt_PT
dc.subjectMarketingpt_PT
dc.subjectOnline shoppingpt_PT
dc.subjectShoespt_PT
dc.subjectWomen preferencespt_PT
dc.titleInsights on consumer online purchase decisions of women’s footwearpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage66
oaire.citation.issue2
oaire.citation.startPage49
oaire.citation.titleStudia Universitatis Babes-Bolyai Oeconomicapt_PT
oaire.citation.volume36
person.familyNameSilva
person.givenNameSusana C.
person.identifierE-2200-2014
person.identifier.ciencia-id5818-1A55-F727
person.identifier.orcid0000-0001-7979-3944
person.identifier.ridE-2200-2014
person.identifier.scopus-author-id37076829400
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication42214927-65c3-42a2-98ea-ae8c3a3eae19
relation.isAuthorOfPublication.latestForDiscovery42214927-65c3-42a2-98ea-ae8c3a3eae19

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