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How do social media influencers affect followers' psychological and behavioral responses?
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Orientador(es)
Resumo(s)
While prior research has investigated the impact of human influencers (HIs), the escalation of virtual influencers (VIs) draws attention to how these personas influence their followers’ psychological and behavioral responses. The present study explores the impact of social networks on society and human behavior. Specifically, this study uncovers how engaging with human versus virtual social media influencers (SMIs) affects social comparison, fear of missing out (FOMO), phubbing behavior, social withdrawal, and mental health wellbeing among their followers. Data collected from 303 SMI were collected and analyzed using regression analysis in SPSS. Results demonstrate that human influencers have stronger negative effects on followers’ emotional, psychological, and mental well-being. Results contribute to theory and practice.
Descrição
Palavras-chave
Social media influencers FOMO Social comparison Social withdrawal Phubbing behavior Mental health
Contexto Educativo
Citação
Editora
IEEE
Licença CC
Sem licença CC