Publication
Business adaptive strategies in crisis : the case of Joshua's Shoarma Grill : a case study of the strategic response to the Covid-19 Crisis from a Portuguese restaurant chain
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Cardeal, Nuno | |
| dc.contributor.author | Guerreiro, José Miguel Hermenegildo | |
| dc.date.accessioned | 2023-07-17T08:07:31Z | |
| dc.date.available | 2023-10-04T00:30:38Z | |
| dc.date.issued | 2023-05-08 | |
| dc.date.submitted | 2023-04 | |
| dc.description.abstract | The COVID-19 crisis pandemic, and its consequent restrictions, forced many companies to reinvent themselves and innovate to keep being active in the Portuguese economy. The following dissertation, presented in the form of a case study, has as subject Joshua Shoarma Grill and focuses on the strategies implemented in response to the challenges faced during the pandemic years. Joshua's Shoarma Grill is a Portuguese restaurant chain that is present in the main shopping centers of the country, which represents two of the most affected sectors by the COVID-19 restrictions. The restaurant sector faced constant rules and restriction changes throughout the pandemic and the shopping centers were almost completely closed during the lockdown months of the crisis. As a consequence, Joshua's Shoarma was forced to reinvent and innovate their brand, which meant making several crucial changes to find new ways to reach their clients and create new channels of revenue for the sake of successfully continuing operating during the crisis. The purpose of this case study is to serve as a pedagogical instrument for the students to explore the application of strategic management concepts, in a real case scenario, on how to successfully keep the company operating during the Covid-19 crisis. The information in the case study was attained through interviews, news and online resources available on their website and social media. | pt_PT |
| dc.description.abstract | A crise causada pela pandemia do COVID-19, e as suas consequentes restrições, obrigaram muitas empresas a reinventar-se e a inovar para se manterem ativas na economia portuguesa. A seguinte dissertação, apresentada na forma de um caso de estudo, tem como tema a Joshua's Shoarma Grill e foca-se nas estratégias implementadas para responder aos desafios enfrentados durante os anos da pandemia. Joshua's Shoarma Grill é uma cadeia de restauração portuguesa que está presente nos principais centros comerciais do país, dois dos setores mais afetados pelas restrições do COVID-19. O setor de restaurantes enfrentou constantes mudanças de regras e restrições durante a pandemia e os centros comerciais foram quase totalmente encerrados durante os meses de confinamento da crise. Como consequência, Joshua’s foi forçada a reinventar-se e inovar a marca, o que significou fazer várias mudanças cruciais, encontrar novas maneiras de alcançar os seus clientes e criar novos canais de receita para continuar a operar durante a crise. O objetivo deste caso de estudo é servir como instrumento pedagógico para que os alunos explorem conceitos de gestão estratégica, num cenário real, sobre como manter a empresa em funcionamento durante a crise do Covid-19. As informações neste caso de estudo foram obtidas através de entrevistas, notícias e dos recursos disponíveis no site e redes sociais da empresa. | pt_PT |
| dc.identifier.tid | 203299990 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/41707 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Covid-19 | pt_PT |
| dc.subject | Crisis | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.subject | Adaptation | pt_PT |
| dc.subject | Restaurants | pt_PT |
| dc.subject | Dynamic capabilities | pt_PT |
| dc.subject | Food delivery platforms | pt_PT |
| dc.subject | Portugal | pt_PT |
| dc.subject | Crises | pt_PT |
| dc.subject | Estratégia | pt_PT |
| dc.subject | Adaptação | pt_PT |
| dc.subject | Restaurantes | pt_PT |
| dc.subject | Capacidades dinâmicas | pt_PT |
| dc.subject | Plataformas de entrega de comida | pt_PT |
| dc.title | Business adaptive strategies in crisis : the case of Joshua's Shoarma Grill : a case study of the strategic response to the Covid-19 Crisis from a Portuguese restaurant chain | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Gestão e Administração de Empresas | pt_PT |