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Suggestions for international research using electronic surveys
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Orientador(es)
Resumo(s)
This paper aims to draw useful indications for researchers who wish to conduct international marketing research using electronic surveys. These suggestions are based on our own studies in which data on the perceptions of international companies’ managers were collected via a mixed mode of surveying that combined e-mail and web-based applications. The experience was rich in problem solving and uncovered several practical details that might escape a researcher less experienced in electronic survey instruments.
Descrição
Palavras-chave
Web based surveys Survey design Cross-cultural research Survey system’s comparison
Contexto Educativo
Citação
SILVA, Susana Costa e ; DUARTE, Paulo - Suggestions for international research using electronic surveys. The Marketing Review. ISSN 1472-1384. Vol. 14, n.º 3 (2014), p. 297-309
Editora
Westburn Publishers