Repository logo
 
Publication

The positive impact of a portuguese state-owned company that invested on consumers nutritional education – the case of Fish and Docapesca

2019Journal article Open access
Simple item page
dc.contributor.authorMadsen, Ana Oliveira
dc.contributor.authorChkoniya, Valentina
dc.date.accessioned2020-03-13T10:12:30Z
dc.date.available2020-03-13T10:12:30Z
dc.date.issued2019
dc.description.abstractA human common need is the security of an adequate diet, which will provide energy and the various nutrients necessary for metabolic functioning. This paper presents the case of a company that considers food quality, safety, health and nutrition as a priority: Docapesca – Portos e Lotas, SA. This state-owned company (operating in the Portuguese fish sector) has taken under its wing the task – and also the responsibility – of educating consumers’ preferences regarding fish. Portugal ranks number 3 in the world consuming fish which is fantastic since fish is a fabulous source of easily digested, high quality animal protein. Fish is high in lysine and sulphur amino acids, provides vitamin A and vitamin D, and (above all) contains a very powerful, almost panacea-like nutrient-called “Omega-3 fat”. According to Sørensen (1996), fish provides security and it is considered a very healthy product. The company analysed in this paper, Docapesca – Portos e Lotas SA, provides the public service of organizing the first sale of fish (on mainland Portugal), and also supports the fishing harbour sector. But besides that, one of the company’s main objectives include consumers’ education, nutritional education and knowledge transfer on healthy food and diet. Social responsibility, quality guarantee, cooperation with society and environmental and civic responsibility are also part of its mission. To write this paper we have had access to privilege State information and we have made an exhaustive detailed analysis of the different strategies implemented by Docapesca – Portos e Lotas, SA (in-depth interviews to key decision makers in the company were the way to reach all this exclusive data). This study gathered information from entire Portuguese population but gave special attention to the young generation (16 to 34 years old). Findings showed that, as a result of all the work that has been made towards educating consumers on fish, Portuguese consumers perceive fish as more than just fish.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMadsen, A. O., Chkoniya, V. (2019). The positive impact of a portuguese state-owned company that invested on consumers nutritional education – the case of Fish and Docapesca. European Journal of Marketing and Economics, 2(3), 6-12pt_PT
dc.identifier.eissn2601-8667
dc.identifier.issn2601-8659
dc.identifier.urihttp://hdl.handle.net/10400.14/29924
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEUSER - European Center for Science Education and Researchpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectConsumers educationpt_PT
dc.subjectFish product preferencespt_PT
dc.subjectFish benefitspt_PT
dc.subjectChildren’s food habitspt_PT
dc.subjectNutritional Educationpt_PT
dc.titleThe positive impact of a portuguese state-owned company that invested on consumers nutritional education – the case of Fish and Docapescapt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage12pt_PT
oaire.citation.issue3pt_PT
oaire.citation.startPage6pt_PT
oaire.citation.titleEuropean Journal of Marketing and Economicspt_PT
oaire.citation.volume2pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
The Positive Impact of a Portuguese State-Owned Company that Invested on.pdf
Size:
298.44 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
3.44 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

CEGE - Contribuições em Revistas Científicas / Contribution to Journals