Repository logo
 
Publication

Channel integration puzzle: internal obstacles, industry drivers and omnichannel capabilities

2025-12-15Research article Open access
Simple item page
dc.contributor.authorHajdas, Monika
dc.contributor.authorRadomska, Joanna
dc.contributor.authorKawa, Arkadiusz
dc.contributor.authorKlimas, Patrycja
dc.contributor.authorSilva, Susana C.
dc.date.accessioned2025-12-02T15:23:50Z
dc.date.available2025-12-02T15:23:50Z
dc.date.issued2025-12-15
dc.description.abstractPurpose – In this paper, we aim to advance the research on how companies navigate channel integration by examining the internal and external challenges they encounter. Specifically, we investigate how internal obstacles and external industry drivers affect the level of channel integration. Design/methodology/approach – In our quantitative study, we collected the relevant data from 412 firms operating in over 20 diverse industries and offering both online and offline channels. We also explore how organizational omnichannel capabilities moderate the relation between internal and external factors and the level of channel integration. Findings – Our results indicate that channel integration is hindered by internal barriers, including limitations in operational efficiency, strategy and organizational culture. Additionally, external pressures stemming from industry-specific factors contribute to these challenges. Conversely, positive influences may arise from micro- environmental factors, such as an existing customer base already literate with omnichannel solutions or competitors advanced in omnichannel strategies. Originality/value – To evaluate the effects of channel integration, we examine its influence on performance across multiple dimensions (short-term, long-term and comparative), extending prior research that has predominantly emphasized short-term performance metrics.eng
dc.identifier.citationHajdas, M., Radomska, J., Kawa, A., & Klimas, P. et al. (2025). Channel integration puzzle: internal obstacles, industry drivers and omnichannel capabilities. International Journal of Retail & Distribution Management, 53(13), 200-218. https://doi.org/10.1108/IJRDM-05-2025-0377
dc.identifier.doi10.1108/IJRDM-05-2025-0377
dc.identifier.eid105022594495
dc.identifier.issn0959-0552
dc.identifier.other4b0bf3ef-98dd-47e9-a771-18cfaf09e23a
dc.identifier.urihttp://hdl.handle.net/10400.14/55825
dc.identifier.wos001614376600001
dc.language.isoeng
dc.peerreviewedyes
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectChannel integration
dc.subjectOmnichannel adoption
dc.subjectOrganizational omnichannel capabilities
dc.titleChannel integration puzzle: internal obstacles, industry drivers and omnichannel capabilitieseng
dc.typeresearch article
dspace.entity.typePublication
oaire.citation.endPage218
oaire.citation.issue13
oaire.citation.startPage200
oaire.citation.titleInternational Journal of Retail & Distribution Management
oaire.citation.volume53
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
133556406.pdf
Size:
1.24 MB
Format:
Adobe Portable Document Format
Download

Collections

CEGE - Contribuições em Revistas Científicas / Contribution to Journals