Publication
Constructing and validating a scale to measure Social media brand community enjoyment (SMBCE)
| dc.contributor.author | Roy, Subhadip | |
| dc.contributor.author | Machado, Joana | |
| dc.date.accessioned | 2022-01-13T16:55:50Z | |
| dc.date.available | 2022-01-13T16:55:50Z | |
| dc.date.issued | 2017-05 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.isbn | 9789188357694 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/36456 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.title | Constructing and validating a scale to measure Social media brand community enjoyment (SMBCE) | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 399 | pt_PT |
| oaire.citation.startPage | 392 | pt_PT |
| oaire.citation.title | 12th Global brand conference: Linnaeus University School of Business and Economics, Kalmar, Sweden | pt_PT |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
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