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Católica Porto Business School
Centro de Estudos em Gestão e Economia (CEGE)
CEGE - Documentos de Conferências / Conference Objects
Constructing and validating a scale to measure Social media brand community enjoyment (SMBCE)
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Constructing and validating a scale to measure Social media brand community enjoyment (SMBCE)
2017-05
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http://hdl.handle.net/10400.14/36456
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FULLTEXT01_402_409.pdf
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Authors
Roy, Subhadip
Machado, Joana
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http://hdl.handle.net/10400.14/36456
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CEGE - Documentos de Conferências / Conference Objects
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