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Abstract(s)
Este trabalho analisa como, nas décadas de 1940, 1950 e 1960, a elite brasileira experimentava hábitos burgueses em Copacabana e, nas férias de verão, finais de semana e feriados, vivenciava aspectos de um estilo de vida de nobres em Petrópolis. No bairro da Zona Sul do Rio de Janeiro, as novidades de entretenimento e consumo proporcionavam ares cosmopolitas; nas serras do estado, a recuperação de espaços históricos e a retomada de símbolos aristocráticos remetiam ao passado imperial. Realizamos entrevistas com informantes que moraram ou frequentaram as duas localidades e analisamos reportagens e anúncios de duas importantes publicações da época: o jornal O Globo e a revista O Cruzeiro. Em suma, este estudo revela as formas pelas quais uma ideologia que projetava a imagem do Brasil como uma grande communitas (DaMatta, 1973) possibilitou uma resposta particular à ambiguidade típica do mundo moderno entre burgueses e nobres: viver ora uma coisa, ora outra; burgueses em Copacabana, nobres em Petrópolis
This work analyses how, in the 1940s, 1950s and 1960s, a Brazilian elite experienced bourgeois habits in Copacabana and, during summer vacation, weekends and holidays, they experienced aspects of a noble lifestyle in Petrópolis. In the neighborhood of the South Zone of Rio de Janeiro, the novelties of entertainment and consumption provided cosmopolitan airs; in the mountains of the state, the restoration of historic places and the recovery of aristocratic symbols referred to the imperial past. We conducted interviews with informants who lived or attended the two locations and analyzed reports and advertisements from two important publications of the time: the newspaper O Globo and the magazine O Cruzeiro. In short, this study reveals the ways in which an ideology that projected the image of Brazil as a great communitas (DaMatta, 1973) made possible a particular response to the ambiguity typical of the modern world between bourgeois and nobles: to live one time this, another time that, bourgeois in Copacabana, nobles in Petrópolis.
This work analyses how, in the 1940s, 1950s and 1960s, a Brazilian elite experienced bourgeois habits in Copacabana and, during summer vacation, weekends and holidays, they experienced aspects of a noble lifestyle in Petrópolis. In the neighborhood of the South Zone of Rio de Janeiro, the novelties of entertainment and consumption provided cosmopolitan airs; in the mountains of the state, the restoration of historic places and the recovery of aristocratic symbols referred to the imperial past. We conducted interviews with informants who lived or attended the two locations and analyzed reports and advertisements from two important publications of the time: the newspaper O Globo and the magazine O Cruzeiro. In short, this study reveals the ways in which an ideology that projected the image of Brazil as a great communitas (DaMatta, 1973) made possible a particular response to the ambiguity typical of the modern world between bourgeois and nobles: to live one time this, another time that, bourgeois in Copacabana, nobles in Petrópolis.
Description
Keywords
Burgueses Nobres Copacabana Petrópolis Imaginário brasileiro Bourgeois Nobles Brazilian imagery