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Meta-analysis on the impact of corporate social responsibility initiatives on consumer attitudes and behavior

2025-08-01Research article Open access
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dc.contributor.authorVale, Rita Coelho do
dc.contributor.authorMatos, Pedro Verga
dc.contributor.authorAlmeida, Filipa de
dc.date.accessioned2025-09-05T06:44:35Z
dc.date.available2025-09-05T06:44:35Z
dc.date.issued2025-08-01
dc.description.abstractThe present research conducts a thorough meta-analysis to better understand the relationship and magnitude of the effect of corporate social responsibility (CSR) initiatives on consumers’ behavior and attitudes, including multiple moderators (e.g., type of CSR initiatives, type of industry, and country development level). Data comprises 744 effect sizes, extracted from 165 research articles encompassing 67,270 participants. Altogether, the findings reinforce the importance of CSR to consumers, suggesting that companies benefit from incorporating CSR initiatives in their business practices, having a positive effect of medium magnitude when no specific moderators are considered in the analysis (r?=?.38; linear models?=?.25; correlations?=?.44). However, findings also indicate that when considering specific moderators (e.g., country development, industry type, and cultural characteristics) and consumer responses type (e.g., attitudinal vs behavioral), this magnitude can differ significantly, providing evidence that consumer engagement in CSR activities is multifaceted and does not always translate into the expected outcomes.eng
dc.identifier.citationVale, R. C. D., Matos, P. V., & Almeida, F. D. (in press). Meta-analysis on the impact of corporate social responsibility initiatives on consumer attitudes and behavior. BRQ Business Research Quarterly. https://doi.org/10.1177/23409444251368391
dc.identifier.doi10.1177/23409444251368391
dc.identifier.eid105013975865
dc.identifier.issn2340-9436
dc.identifier.othercedebeb7-6183-4a27-ac78-02833d66d147
dc.identifier.urihttp://hdl.handle.net/10400.14/54648
dc.identifier.wos001555040600001
dc.language.isoeng
dc.peerreviewedyes
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectConsumer attitudes
dc.subjectConsumer behavior
dc.subjectCorporate social responsibility
dc.subjectMeta-analysis
dc.titleMeta-analysis on the impact of corporate social responsibility initiatives on consumer attitudes and behavioreng
dc.typeresearch article
dspace.entity.typePublication
oaire.citation.titleBRQ Business Research Quarterly
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85

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