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Conducting online focus group interviews with two generations: methodological experiences and reflections from the pandemic context

dc.contributor.authorBolin, Göran
dc.contributor.authorKalmus, Veronika
dc.contributor.authorFigueiras, Rita
dc.date.accessioned2023-06-30T16:10:43Z
dc.date.available2023-06-30T16:10:43Z
dc.date.issued2023-01-01
dc.description.abstractIn the wake of the Covid-19 pandemic, many research projects were forced to adapt their design and conduct interviews online. This paper discusses the benefits and challenges of using online focus groups with participants representing different generations and cultural and social backgrounds. Based on the researchers’ experiences and field notes from a three-country comparative project, aiming at analysing the extent to which previous experience of state surveillance impacted attitudes to commercial monitoring and tracking of online behaviour among two generational cohorts, the paper identifies seven aspects where the move from offline to online interviewing interfered with the original research design. The paper suggests that most of these interferences resulted in a need to adjust the methodology to better fit the online setting. We reflect critically upon the issues of technological preconditions and digital skills, recruitment, group size, degrees of previous acquaintance, the role of the interviewer, participants’ household status and media environment, and ethical considerations concerning privacy and data management. Based on these methodological insights, we conclude that future online focus group research would benefit from using smaller groups and adjusted moderation, flexibility in interviewing tools and channels, and new, online-specific ethical considerations when planning, executing, and analysing interviews. The paper advocates the complementarity between in-person and online focus groups as two modalities of data collection and argues for the normalization of hybrid methods.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1177/16094069231182029pt_PT
dc.identifier.eid85161648222
dc.identifier.issn1609-4069
dc.identifier.urihttp://hdl.handle.net/10400.14/41502
dc.identifier.wos001005221800001
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectFocus groupspt_PT
dc.subjectInterviewspt_PT
dc.subjectMethodologypt_PT
dc.subjectQualitative researchpt_PT
dc.titleConducting online focus group interviews with two generations: methodological experiences and reflections from the pandemic contextpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleInternational Journal of Qualitative Methodspt_PT
oaire.citation.volume22pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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