Publicação
Reclaiming older age inclusion as a marketing imperative: the case of AI
| dc.contributor.author | Haenlein, Michael | |
| dc.contributor.author | Libai, Barak | |
| dc.contributor.author | Abecassis-Moedas, Céline | |
| dc.date.accessioned | 2026-06-23T16:10:43Z | |
| dc.date.available | 2026-06-23T16:10:43Z | |
| dc.date.issued | 2026-07-01 | |
| dc.identifier.doi | 10.1177/07439156261436385 | |
| dc.identifier.eid | 105040934040 | |
| dc.identifier.other | 541f5d22-63ce-4ff7-a655-c9a92241bf80 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/58216 | |
| dc.identifier.wos | 001786412300014 | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.publisher | SAGE Publications Ltd | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.title | Reclaiming older age inclusion as a marketing imperative: the case of AI | |
| dc.type | research article | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 306 | |
| oaire.citation.issue | 3 | |
| oaire.citation.startPage | 304 | |
| oaire.citation.volume | 45 | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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