Publicação
How virtual fitting rooms shape wellbeing and readiness for virtual events: the moderating role of self-perception traits
| dc.contributor.author | Elmashhara, Maher Georges | |
| dc.contributor.author | Blazquez, Marta | |
| dc.contributor.author | Julião, Jorge | |
| dc.date.accessioned | 2026-06-25T15:49:29Z | |
| dc.date.available | 2026-06-25T15:49:29Z | |
| dc.date.issued | 2026-10-01 | |
| dc.description.abstract | As immersive experiences become prevalent, Virtual Fitting Rooms (VFRs) have emerged as a preparatory stage in which users create and dress avatars before participating in virtual events. Drawing on Self-Determination Theory, this study examines how aspects of VFR experience influence readiness for the virtual event through hedonic wellbeing. It also applies Social Comparison Theory to assess how fashionable self-image and tendency to social comparison moderate these effects. Two VFR experience-based studies (total N = 507) were conducted, in which participants dressed avatars for either a professional or an entertainment-focused virtual event. Results indicate that wellbeing mediates the effects of perceived clothing attractiveness and VFR design on readiness in both contexts, while self-congruence with avatar clothing influences readiness through wellbeing only in professional settings. The findings reveal moderation patterns, with self-perception traits shaping relationship strength. These insights emphasize the pivotal role of the VFR stage in shaping users’ wellbeing and readiness. | eng |
| dc.identifier.doi | 10.1016/j.jbusres.2026.116352 | |
| dc.identifier.eid | 105041807123 | |
| dc.identifier.other | ca7ac240-bef5-493c-9e02-ecb9b7adfa90 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/58280 | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.publisher | Elsevier Inc. | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Virtual fitting room | eng |
| dc.subject | Wellbeing | eng |
| dc.subject | Readiness for the virtual event | eng |
| dc.subject | Fashionable self-image | eng |
| dc.subject | Tendency to social comparison | eng |
| dc.subject | Self-determination theory | eng |
| dc.subject | Social comparison theory | eng |
| dc.title | How virtual fitting rooms shape wellbeing and readiness for virtual events: the moderating role of self-perception traits | |
| dc.type | research article | |
| dspace.entity.type | Publication | |
| oaire.citation.volume | 215 | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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