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Strategy for the portuguese-speaking market

dc.contributor.authorAraújo, João
dc.contributor.authorFigueiredo, José Tenório de
dc.date.accessioned2020-05-25T08:51:47Z
dc.date.available2020-05-25T08:51:47Z
dc.date.issued2014
dc.description.abstractGovernment and the International Economy, at Harvard Business School Strategy for the Portuguese-speaking market could be subtitled A Global Lusofonia Manifesto! It echoes – in the same language – Monocle’s plea: “the rest of the world would benefit from a bit of Lusophilia”. The implied actions from Portugal’s government, business associations and universities must involve CPLP’s regional platforms and China, through the Macao Forum. Now. Jorge Braga de Macedo President Tropical Research Institute, Director Center for Globalization and Governance, Nova School of Business and Economics. “For the first time in a study, three perspectives: economic, socio-cultural, and institutional are presented in an intertwined, holistic approach. This book on the Portuguese-speaking market really strikes on the complexity of decision-making, and on what must be done to turn companies successful and make States and populations prosperous.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.34618/9789725404317
dc.identifier.isbn9789725404317
dc.identifier.urihttp://hdl.handle.net/10400.14/30581
dc.language.isoengpt_PT
dc.peerreviewednopt_PT
dc.publisherUniversidade Católica Editorapt_PT
dc.subjectGestãopt_PT
dc.subjectInvestigaçãopt_PT
dc.subjectEconomiapt_PT
dc.subjectManagementpt_PT
dc.subjectEconomypt_PT
dc.subjectInvestigationpt_PT
dc.titleStrategy for the portuguese-speaking marketpt_PT
dc.typebook
dspace.entity.typePublication
oaire.citation.conferencePlaceLisboapt_PT
rcaap.rightsrestrictedAccesspt_PT
rcaap.typebookpt_PT

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