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| 2.27 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Government and the International Economy, at Harvard Business School Strategy for the Portuguese-speaking market could be subtitled A Global Lusofonia Manifesto! It echoes – in the same language – Monocle’s plea: “the rest of the world would benefit from a bit of Lusophilia”. The implied actions from Portugal’s government, business associations and universities must involve CPLP’s regional platforms and China, through the Macao Forum. Now. Jorge Braga de Macedo President Tropical Research Institute, Director Center for Globalization and Governance, Nova School of Business and Economics. “For the first time in a study, three perspectives: economic, socio-cultural, and institutional are presented in an intertwined, holistic approach. This book on the Portuguese-speaking market really strikes on the complexity of decision-making, and on what must be done to turn companies successful and make States and populations prosperous.
Descrição
Palavras-chave
Gestão Investigação Economia Management Economy Investigation
Contexto Educativo
Citação
Editora
Universidade Católica Editora